Tag: car dealership
How conversational AI is transforming fixed ops communications
The automotive industry remains vulnerable to economic uncertainty and cyclicality in demand due to reduced consumer purchasing power. While per-unit profitability is now almost...
Exclusive: What is the future of electric mobility in automotive? —...
It's easy for business leaders and owners to get caught in the here-and-now instead of planning for the future, especially in light of the...
Price control meets traction control
Demand is a slippery road. Sometimes the wheels spin, but the vehicle doesn’t move. So you lower the price to get some traction. But...
6 strategies to build a better DEI program in your F&I...
Every dealership in the new post-lockdown COVID world has had to deal with staff turnover and the fallout from what most economists have dubbed...
How car dealers are leveraging TikTok to drive sales [+8 tips...
As social media platforms continue to evolve and gain popularity, businesses are constantly looking for new ways to engage with customers and build their...
5 unique customer experience best practices to try this year
Customer experience is the number one brand differentiator. It is the holistic perception of customers and their interactions with an organization and its products and services...
You have more control over market share than you think you...
Market share isn’t driven by world events. It has nothing to do with the price of gas, Putin’s war, or rising interest rates. Good...
Adapting to change: Being female-friendly in the service department
Being female-friendly is a necessity these days in all industries, including automotive, because the American woman is one of the most powerful economic forces...
Using strategy and media to differentiate your car dealership
Image isn't everything, but in today's TikTok-inspired media, your dealership needs to stand out to your target market when compared to your competition. So,...
5 simple ways to improve customer retention and satisfaction
If your clients aren’t happy with your services, you won’t be able to keep up with the other Key Performance Indicators (KPIs) that are...