People are quitting their jobs, and the pandemic didn't help. But it's not necessarily about the pandemic or even low pay. In a 2019 study, the NADA said that auto dealerships...
It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be wrong. Dealerships and manufacturers have sold...
Is your dealership's digital storefront pulling in the number of customers to meet your quarterly plan? Or do you find one department doing all the heavy lifting and other areas...
New car inventory has been steadily decreasing since December on two main factors: extremely strong buying behaviors by an increasingly confident nation, and a struggle to keep up production volume...
J.D. Power conducted an initial survey of American electric car buyers to determine their satisfaction. Their findings discovered that more than 4 out of 5 surveyed responded that they “definitely...
Dealership gross profits have declined from 3.3% to 2.4% between 2015 and 2018. Over that same time frame, an average dealership’s operating profits saw an even more drastic decline –...
Interbrand has released its list of winners for the Best Global Brands in 2020. The consultancy firm bases its ratings on financial forecast, the role of the brand, and brand strength. More...
Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend to nil. But the move wasn’t...
Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time frame, a few key principles can...
It seems that car owners have always developed an emotional bond with their vehicle. Research by Road & Travel Magazine from back in December 2007 found that 60 percent of...