Wednesday, November 25, 2020
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innovation

Five factors that drive innovation in auto retail

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Dealership gross profits have declined from 3.3% to 2.4% between 2015 and 2018. Over that same time frame, an average dealership’s operating profits saw an even more drastic decline – from 8.9% to just 1.7%. The decline in profitability coincides with a growing dissatisfaction among consumers regarding the traditional vehicle purchasing method. According to global […]
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brand

How auto brands fared in Interbrand’s Top 100 ratings

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Interbrand has released its list of winners for the Best Global Brands in 2020. The consultancy firm bases its ratings on financial forecast, the role of the brand, and brand strength. More specifically, the components of valuations include “an analysis of the financial performance of the branded products or services, of the role the brand plays in purchase decisions, […]
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Coca-Cola

Pointers in positive messaging from Coca-Cola

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Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend to nil. But the move wasn’t knee-jerk to a problem – rather, it was an act to mobilize and perform acts of service. Angelina Joy, Brand Director at 72andSunny Amsterdam, said […]
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digital retailing

How to Maintain Brand Consistency with Digital Retailing

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Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time frame, a few key principles can easily be overlooked. In his personal vehicle search, automotiveMastermind’s Director of Business Development Steve DeWitt has experienced firsthand opportunities for improvement in how digital retailing […]
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brand

Report Shows the Consumer Connection Goes Beyond Cars to Include Brand

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It seems that car owners have always developed an emotional bond with their vehicle. Research by Road & Travel Magazine from back in December 2007 found that 60 percent of vehicle owners hold conversations with the cars and 27 percent have a special name for their vehicle. A recent Brand Intimacy Study by MBLM discovered […]
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price

Earn Car Buyer Trust: Brand Your Price

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Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of their car shopping online, dealerships understand how crucial it is to match the digital experience on their website with the high quality experience now happening in the showroom. As I’ve mentioned […]
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ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

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What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to find that it has nothing to do with any dialogue you create regarding your dealership. According to a survey by SalesFuel, 59 percent of respondents said that a dealership’s reputation was […]
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authentic brand

How to Build an Authentic Brand

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What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price? Not necessarily. These companies are successful because consumers love their brands. Loving a brand goes beyond brand recognition. People don’t buy products or services. They buy relationships. They buy a brand […]
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customers

Putting Your Dealership Customers To Work As Brand Ambassadors

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When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building. Brand building is an essential phase in your dealership growth and development. Building your dealership brand boosts customer awareness, gives it individuality and significance. What Is Brand-Building? The fundamental nature of […]
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brand

Loving your Product

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Look around your showroom.  Does the brand in your showroom match the brand you drove to work?  David says to truly love the brand you sell, do what these top producers do.
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