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price

Earn Car Buyer Trust: Brand Your Price

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Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of their car shopping online, dealerships understand how crucial it is to match the digital experience on their website with the high quality experience now happening in the showroom. As I’ve mentioned […]
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ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership...

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What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to find that it has nothing to do with any dialogue you create regarding your dealership. According to a survey by SalesFuel, 59 percent of respondents said that a dealership’s reputation was […]
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authentic brand

How to Build an Authentic Brand

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What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price? Not necessarily. These companies are successful because consumers love their brands. Loving a brand goes beyond brand recognition. People don’t buy products or services. They buy relationships. They buy a brand […]
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customers

Putting Your Dealership Customers To Work As Brand Ambassadors

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When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building. Brand building is an essential phase in your dealership growth and development. Building your dealership brand boosts customer awareness, gives it individuality and significance. What Is Brand-Building? The fundamental nature of […]
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brand

Loving your Product

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Look around your showroom.  Does the brand in your showroom match the brand you drove to work?  David says to truly love the brand you sell, do what these top producers do.
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Facebook

Building a Great Social Media Presence (Part 1) – Facebook

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Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections to their audience. Companies and brands can now share informative and visual content in real time. It enables a continuous flow of content being shared from the company to their audience […]
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customer experience

Crafting an outstanding customer experience at your dealership

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  Mike Wittenstein, Managing Partner with Storyminers has been crafting customer experiences for over a decade. Mike explains that “customer experience is everything your brand does for your customers”. In retail automotive, your competition often sells the same product as you so it is most important that you provide a unique experience and that is […]
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CBT News – November 13, 2015

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On today's show: Jeremy Alicandri, VP of Habberstad Auto Group, on whether third-party vendors continue to be useful April Rain, digital marketing expert and...

CBT News – November 10, 2015

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On today's show: How one dealership group changed their recruiting strategy to attract more employees Bill Ford discusses the future business model of the auto...

CBT News – August 6, 2015

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On today's show: - Jeff Risner and Ken Potter of The Appraisal Lane explain how you can get the most accurate used car valuations - Sales...