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Earn Car Buyer Trust: Brand Your Price

Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of...

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
authentic brand

How to Build an Authentic Brand

What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price?...

Putting Your Dealership Customers To Work As Brand Ambassadors

When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building....

Loving your Product

Look around your showroom.  Does the brand in your showroom match the brand you drove to work?  David says to truly love the brand...

Building a Great Social Media Presence (Part 1) – Facebook

Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections...
customer experience

Crafting an outstanding customer experience at your dealership

  Mike Wittenstein, Managing Partner with Storyminers has been crafting customer experiences for over a decade. Mike explains that “customer experience is everything your brand...

CBT News – November 13, 2015

On today's show: Jeremy Alicandri, VP of Habberstad Auto Group, on whether third-party vendors continue to be useful April Rain, digital marketing expert and...

CBT News – November 10, 2015

On today's show: How one dealership group changed their recruiting strategy to attract more employees Bill Ford discusses the future business model of the auto...

CBT News – August 6, 2015

On today's show: - Jeff Risner and Ken Potter of The Appraisal Lane explain how you can get the most accurate used car valuations - Sales...