Tuesday, November 30, 2021

Report Shows the Consumer Connection Goes Beyond Cars to Include Brand

It seems that car owners have always developed an emotional bond with their vehicle. Research by Road & Travel Magazine from back in December 2007 found that 60 percent of vehicle owners hold conversations with the cars and 27 percent have a special name for their vehicle. A recent Brand Intimacy Study by MBLM discovered […]
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Jason Unrau
Jason Unrau is CBT Automotive Network's Online Editor. Jason is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.

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