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reviews

Reviews vs. Referrals

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 Referrals are great, but according to Cory Mosley, reviews are just as important. Find out what the difference is and how they impact your dealership’s bottom line. You could find all of our tips from our trainers like Cory Mosley on demand, right here 24/7, on CBT news. VIDEO TRANSCRIPT: You know there used […]
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showmanship

Does Salesmanship Equal Showmanship?

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 Elevate your sales pitch by improving your presentation and demonstration as well as your excitement and enthusiasm. On today’s Tip of the Day, Mark Tewart talks about selling with showmanship while also being knowledgable of the product. Doing this can greatly increase the customer’s experience and ultimately your sales results. VIDEO TRANSCRIPT:  Hi, I’m […]
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F&I

Which F&I Products Should You Sell Online?

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 On this week’s episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and how you can build trust and loyalty without sacrificing your bottom line.   VIDEO TRANSCRIPTION: Speaker 1: F&I Today, brought to you by eLend Solutions. Becky Chernek: Welcome to F&I. […]
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upselling customer

Upselling Customer Pay Revenues

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On this week’s episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about upselling customer pay revenues and how to use show and tell methods to present products and services that will benefit customers and bring additional revenue to your bottom line.
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Experience

How Your Customer Experience Directly Effects Your Bottom-Line – Mike...

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Mike Wittenstein, Owner of StoryMiners, a customer experience design agency, joins us in the CBT Automotive studio to talk about the importance of customer experience and how it is directly connected to your employer brand and bottom-line. During our interview with the design agency owner, Wittenstein tells our network about the importance of storytelling and […]
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bottom line

Luxury Trims and Add-Ons Boost Your Bottom Line

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New car sales have been affected significantly by low gas prices and an influx of SUV and truck sales. From 2015 to 2016, new car sales were down 9 percent across all brands. Despite the lower sales figures, new car sales remain profitable, especially in luxury brands and vehicles with specialty add-ons. The ticket to […]
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newscast

Daily Newscast: Transparency in your appraisal process | EVs in...

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  On today’s CBT Newscast for Wednesday May 10, 2017: Maintaining transparency in your appraisal process Joe sits down with Steve Stauning, Founder and President of SteveStauning.com, to discuss how being transparent with your customers during the appraisal process can help put more names into your CRM. Watch Now 12 Tactics for Recruiting Young Salespeople […]
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CBT News – August 31, 2015

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On today's show: Steve Cottrell, Founder and CEO of DealerVault, discusses the importance of managing data at your dealership David Greene, VP of CallSource...