How to properly utilize your CRM
VinSolutions and Joe Webb conducted an industry survey on the utilization of a dealership’s CRM. Disappointingly but surprising they found most dealers are not using their CRM to the capacity...
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
Automotive Marketing
Lead Capture Vs. Engagement on your dealership website
Joe Gumm recently sat down with Ilana Zur, Head of Business Development at AutoLeadStar to chat about Lead Capture vs. Engagement.
Ilana Zur leads Business Development and is a Solutions Architect...
Daily Newscast: Should BDC work on commission, Trump to lower fuel emission standards and Engaging online buyers
In today’s CBT Newscast for Tuesday March 21, 2017:
Should BDC get paid on results?
We know salespeople and sales managers get paid on results? Should it be the same for those...
Automotive Engagement Conference
A seven-city national tour showing dealers how to measure consumer engagement to eliminate advertising BOTS, BLUNDERS, and BLOAT in their marketing investments.
To find out more about this event, please visit https://pcgcompanies.com/aec.
How dealers sometimes lose focus with their digital marketing dollars
CBT Founder and CEO Jim Fitzpatrick sat down with Brian Pasch, Founder of PCG Companies, to chat about your dealership’s digital marketing direction and a new tool for measurement. Jim...
Daily Newscast: Mary Barra on making vehicles more affordable, remaining focused with your digital marketing and handling difficult people
In today’s CBT Newscast for Monday March 20, 2017:
What does it mean to be successful with retail customers?
Interview with Stephen Smith from Cox Automotive
The auto retail environment today is the...
Glenn Pasch: Why it’s important for your dealership to have clean ads on Facebook
Glenn Pasch, CEO and Partner with PCG Companies, on why it's important for your dealership to have clean ads on Facebook.
Facebook Ads Can, and Must, Be Measured
It is often said that 50% of marketing works, you just don't know which 50%. When it comes to Facebook ads, nothing could be further from the truth. Facebook ads can...
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