Joe Gumm recently sat down with Ilana Zur, Head of Business Development at AutoLeadStar to chat about Lead Capture vs. Engagement.
Ilana Zur leads Business Development and is a Solutions Architect for AutoLeadStar, a technology platform that leverages smart targeting to help automotive dealerships engage their website visitors.
Tune in to get Ilana’s answers to the following questions:
1. Lead Capture vs. Engagement: What is the difference and why should you care?
2. What is the best opportunity for a dealer to attract a potential buyer online?
3. Is it more likely customers these days are using a mobile device to look at a dealer’s website?
4. Is it important for dealers a sales funnel for mobile devices or desktop computers or even both?
5. Is it enough to just increase the number visitors to a website?
6. Dealers tend to focus mainly on leads, is there another metric that they should pay attention to?
7. How important is location based SEO?
8. Are potential customers more engaged by video or images in marketing?
9. What is the social media platform that you’re seeing the most engagement on?
