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How dealers sometimes lose focus with their digital marketing dollars

CBT Founder and CEO Jim Fitzpatrick sat down with Brian Pasch, Founder of PCG Companies, to chat about your dealership’s digital marketing direction and a new tool for measurement. Jim asked Brian the following Questions. Tune in to find out his answers.

1. What outdated KPI’s are dealers currently using?

2. How would dealers use CPE as a measurement tool?

3. What type of marketing do you see as being the most effective for dealers such as Facebook, Google AdWords, email marketing, etc.

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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