CBT Founder and CEO Jim Fitzpatrick sat down with Brian Pasch, Founder of PCG Companies, to chat about your dealership’s digital marketing direction and a new tool for measurement. Jim asked Brian the following Questions. Tune in to find out his answers.
1. What outdated KPI’s are dealers currently using?
2. How would dealers use CPE as a measurement tool?
3. What type of marketing do you see as being the most effective for dealers such as Facebook, Google AdWords, email marketing, etc.