Mark Sokal: You shouldn’t spend more than $300 a vehicle
In today's industry, marketing involves more than just TV, radio and newspaper ads. Now we must pay attention to all things in the digital world as well. In an interview...
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
TSLA370.59016.48%
GM78.270-1.04%
F12.100-0.17%
RIVN14.300-0.46%
CYD31.950-0.31%
HMC31.350-0.27%
TM181.490-1.85%
CVNA63.7800.74%
PAG204.0301.19%
LAD307.7701.7%
AN162.460-2.53%
GPI249.840-6.86%
ABG175.880-2.59%
SAH62.830-0.93%
Automotive Marketing
Improve email to increase 2-way engagement
Why don’t your email templates ask questions? Brian says it increases the opportunity for two-way engagement. Find out more on today’s Tip of the Day.
Does a lack of digital knowledge equal lost profits?
Digital marketing has a huge impact on your dealership but according to John Fitzpatrick, CEO of Force Marketing the word “digital” means way more than what you might think, especially...
Tracking phone traffic from your online advertising
How well are you tracking your phone traffic from your online advertising? Brian can help you improve.
Have a daily social hour
Want to improve your dealership’s social media engagement? David Kain suggests having a daily social hour in today's Tip of the Day.
What It Takes to Get Your mails opened?
On this week's Kain & Company, David talks about strategies for your internet and BDC operations, specifically email follow-up. David has found that dealerships that don’t put enough weight on...
Delivering Great Content is Key No Matter What Device Consumers Use: J.D. Power Website Evaluation Study
On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall Desktop Website Satisfaction and Kelley Blue...
Does marketing during big sporting events work for dealers?
Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many...
Does marketing during big sporting events work for dealers?
Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many...
Daily Newscast: Does marketing during big sporting events work for dealers? | 5 Things that will give you a positive mindset all day | Mary Barra discusses the future of the auto business
In today's CBT Newscast for Monday April 3rd, 2017:
Does marketing during big sporting events work for dealers?
Marketing around huge sporting events is garnering a lot of interest for auto makers. According...
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