VinSolutions and Joe Webb conducted an industry survey on the utilization of a dealership’s CRM. Disappointingly but surprising they found most dealers are not using their CRM to the capacity it is intended for. Brian chats with with VinSolutions’ Mark Vickery.
Modernizing Your Retail Experience
On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...
Automotive SEO Strategies
On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...
Ways to Reduce Your SEM Spend
On this week's episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use...
J.D. Power’s Tyson Jominy Reviews Auto Retail Sales and Trends for July
According to data from J.D. Power, the retail automotive industry is looking at a 14.3 million SAAR for July, which is about 2.5 million...
David Lewis on How Sales Training Has Adapted to a Virtual Environment
In light of recent events, many dealerships are making the jump to virtual retailing and with that, comes a new set of challenges. Bringing...
Peter Welch on Black Representation Among Dealer Body, ‘Absolutely Room For Improvement’
Homer B. Roberts was the first African-American new car dealer beginning in 1923 according to research conducted by historyofaacardealers.com. Roberts opened the gate for...
The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal
March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as...
Five Types of Video Content To Share With Your Audience in 2020
Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a...
