VinSolutions and Joe Webb conducted an industry survey on the utilization of a dealership’s CRM. Disappointingly but surprising they found most dealers are not using their CRM to the capacity it is intended for. Brian chats with with VinSolutions’ Mark Vickery.

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.

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