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5 areas where dealers can communicate better with customers

About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if...
loyalty marketing program

The benefits of using a phone call script for auto sales...

On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, talks about using a phone call script or outline when...

Seamless mobile experience in service a customer expectation in 2021

Smartphone use in the United States has increased in recent years to 81% of the total population. For those earning more than $50,000 annually,...

How dealers can improve their BDC processes

With many dealerships bringing back furloughed sales and fixed ops employees, it's a good time to remind ourselves that fixed operations are important to...

How to leverage seasonal service appointments to drive better business

The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change...

Text Your Way to Higher Customer Satisfaction

This morning, I dropped off my 145-pound Newfoundland, Tess, to be groomed. I scheduled and paid over the phone, and then I received reminders...

10 Ways To Improve the Art of Appointment Setting

Scheduling impacts every area of your service department. The challenge is that many advisors and appointment setters see the appointment process as something to...
loyalty reward

The Benefits of a Loyalty Reward Program and Four Tips for...

When it comes to loyalty reward programs, turning your target audience into repeat customers should be the ultimate goal. Why? Well, repeat customers are...

How to Turn Recalls Into Positive Customer Experiences

Recalls are never good news for customers. At best, it means the added inconvenience of scheduling an appointment, waiting for the repair, and/or leaving...

Turning a Phone Call Into an Appointment

It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...