Home Authors Posts by Ridge McCoy

Ridge McCoy

1 POSTS 0 COMMENTS
Ridge is the Regional Manager of Field Services for Dealer-FX Group, Inc. After a number of years in the automotive industry working as a Service Manager, Service Advisor and technician both in dealerships and in independent repair facilities, I am excited to be working with Dealer FX and Wiadvisor. Our innovative program methodology, execution and one-on-one consultative services will ensure your dealership’s success. I am deeply committed to the success of every dealership and Service Advisor that I work with.
appointment

10 Ways To Improve the Art of Appointment Setting

Scheduling impacts every area of your service department. The challenge is that many advisors and appointment setters see the appointment process as something to...
Q2

How Auto Sales Fared in Q2 2020 Amid Pandemic

Virtually nobody doubted that the coronavirus pandemic would hit the auto industry hard and lead to supply chain delays, parts shortages, and a sharp...
online sales

The Current State of Online Sales: Is This Process Here to Stay?

COVID-19 has caused many auto dealers to embrace a variety of new processes. From picking up cars for servicing to limiting the number of...
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
CBT News

CBT News Announces Partnership with LotLinx to Distribute Valuable Automotive Market Data in Real-Time

ATLANTA — July 6, 2020 — CBT News, the voice of the retail automotive industry, announced today its partnership with LotLinx to bring automotive...
Digital Marketing Strategies Conferencevideo

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox...

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...