Customer retention continues to be a problem for auto dealerships. Less than 1 in 3 service visits are at dealerships once a vehicle reaches three years of age. Coincidentally, that’s...
Today’s Featured Interview:
Today's best digital marketing strategies and practices for car dealers
In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the...
Today we’re pleased to welcome back Frank Lopes, vice president of the Forrest & Blake digital advertising agency. While the majority of automotive dealers have fared well during the Coronavirus...
In Southern Ontario, COVID-19 affects customer sentiment just like the rest of the world. Google reports that 59% of car shoppers would complete their purchase online if the option existed....
Today’s Featured Interview:
David Kain on adapting your dealership’s BDC to new consumer trends
It’s no secret that the retail automotive market is changing rapidly in the wake of COVID-19. This is...
It’s no secret that the retail automotive market is changing rapidly in the wake of COVID-19. This is the first time that many everyday practices are moving fully online. Digital...
According to NADA research, 76% of car buyers purchase a vehicle from the dealership that performs their regular maintenance. Yet despite nearly 100% of new vehicles being bought from a...
Customers Don't Always Come Through the Front Door
As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's no single entry that you can...
Today’s Featured Interview:
Cox Automotive analyst Zo Rahim breaks down CPO sales and market forecasts
While dealers struggle with new vehicle inventory, used vehicle sales have become an emphasis for many dealers....
While dealers struggle with new vehicle inventory, used vehicle sales have become an emphasis for many dealers. Despite this, certified preowned sales have struggled since the beginning of the COVID-19...