It’s that time of year again for most of the country. Leaves are falling from the trees, and snow will begin falling from the skies. Winter can be particularly harsh...
Many problems that dealerships struggle with have already been solved by other types of businesses. Reducing defective products in manufacturing firms (and in service industries) greatly lowers warranty costs. In...
On today's CBT Newscast for Wednesday, October 4th, 2017:
WardsAuto's Steve Finlay: Customer satisfaction for its own sake misses point
When it comes to customer satisfaction in the service lane, we're starting...
Managing a service department by looking only at your monthly financial reports can be like driving a car with your eyes closed. You don’t see the real numbers that determine...
On today's CBT Newscast for Tuesday, October 3rd, 2017:
William Wallace: Why dealers are an important piece of eVehicle future
When customers have issues with their vehicles, they go to the dealership...
Commercial service business can be very lucrative for your dealership. Commercial customers tend to be very loyal. They also require service more frequently and spend more money on each visit.
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On today's CBT Newscast for Monday, October 2nd, 2017:
Bill Wittenmyer on Recruitment, Creating the right culture, and Prospecting
Jim Fitzpatrick invites ELEAD1 Partner Bill Wittenmyer to the studio to discuss car...
The backbone of sales is prospecting, constantly looking for new sales opportunities. Let’s do some prospecting close to home, in the service department.
If you read our article on ‘Marketing...
On today's CBT Newscast for Tuesday, September 26th, 2017:
Tony Zolla: How a face-to-face profile rating system improves sales
Imagine if consumers could take the concept of Fantasy Football and use it...