On today’s CBT Newscast for Friday, January 19th, 2018:
Tracking Service Repair Orders Online
When customers drop off their cars at your dealership for service, they often feel as if their leaving one of their children with you. They want to know what’s going on, when it’s happening, and how it’s happening. OJ Laos, Director of Product Management with Total Customer Connect, says with the way technology is set up these days, customers should be able to track their service issues online or on their mobile devices. Watch Now
Mike Jackson on the benefits of tax reform for AutoNation employees
Bloomberg says AutoNation CEO Mike Jackson, who publicly severed ties with the Republican party over the nomination of Donald Trump, is giving an array of benefits to employees who stay with the car retailer for several years as a way to share the spoils of tax reform. The recently enacted reforms are estimated to save AutoNation as much as $100 million a year. Read More
How VR can simplify the test drive for your customers
We know how online research is changing the car buying process, but now, test drives could also be changing according to Nick Cybela, CEO of FlowFound, a company who specializes in virtual reality. Cybela tells WardsAuto that VR test drives aren’t intended to replace the real thing, but rather serve as a prelude and a way to engage early with customers. Read More
