In the information age, we must be constantly vigilant against faceless hackers who can cause untold damage without ever being seen. The damage they cause can include anything from data...
The car financing process has always been one of stress for potential car buyers. They have selected the car of their dreams, and now a representative from the finance department...
On today's CBT Newscast for Friday, April 27th, 2018:
"Take A Step Back, Create A Plan, Become an Industry Disruptor"- Dan Waldschmidt
Have you ever heard of the saying; your attitude will...
Objections aren’t always objections from customers, according to Grant.  He suggest listening and agreeing with them, but also figuring out if their objections are objections or actual complaints. Â
VIDEO TRANSCRIPTION:
Hey,...
Every dealer wants to make sure their dealership has a great online and offline customer experience. On today’s show, we are joined by Paul Wagner, Founder, and CEO Of CloudEngage,...
Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this Wednesday? Or the Wednesday after that?...
Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection.
Rather than viewing these odds as a glass half empty, try...
On today's CBT Newscast for Tuesday, April 24th, 2018:
A Forward-Thinking Alternative To Traditional Car Ownership - Scott Painter, Fair
Scott Painter joins CBT Automotive News from the J.D. Power Automotive Conference...
TrueCar has built a respectable reputation of trust for their fair pricing and transparency. Last year the company launched a pilot product that was received with high praise and now...
If you're looking to improve engagement between you and consumers through your CRM process, make sure you review your email templates. Brian Pasch explains why you need more than one...