Jon Munzel, the founder and President of the Thought Leadership Summits, joins us on our CBT Automotive Network and is excited to share with our audience all of the important...
Right about now, blockchain technology might seem like the Wizard in Oz: lots of flash, difficult to understand, and slightly overrated – to put it mildly. Sure, it’s an amazing...
On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT...
Car auctions should provide dealerships an efficient and productive way to buy a car at a wholesale price. For dealers, it’s important you go into the transaction feeling confident, relaxed...
Did you let almost $14,000 in gross profit slip away last month?
Let’s assume your dealership offers web and mobile messaging options like text or chat. After all, messaging can generate...
In the movie “Moneyball.” Brad Pitt’s character, Billy Beane, looks at a longtime Major League Baseball scout and says, “Adapt or die.”
The scout is aggressively challenging Beane, the Oakland A’s...
In a recent interview with Leigh Ann Conver of Fortellis from the CBT Automotive Network booth at Digital Dealer 24, we learn more on how the automotive industry has a new...
At this time in the car business when it is getting harder and harder to hold gross on new-vehicles, used-vehicles are becoming more critical to dealer profits than ever before....
“The customer’s perception is your reality.” This quote by Kate Zabriskie, author and learning and development consultant, captures the truth for every single business owner. How the customer perceives the...
During our time at the NADA Show 2018, Force Marketing talked with CBT News about how dealers can make sure they are getting a start to finish marketing campaign and...