TSLA404.850-5.13999%
GM72.730-0.37%
F13.1550.125%
RIVN12.980-0.37%
CYD50.190-0.25%
HMC25.3650.155%
TM186.430-0.94%
CVNA65.110-0.91%
PAG158.730-1.02%
LAD259.040-5.85%
AN180.510-1.43%
GPI311.660-5.52%
ABG179.9103.63%
SAH74.7800.72%
TSLA404.850-5.13999%
GM72.730-0.37%
F13.1550.125%
RIVN12.980-0.37%
CYD50.190-0.25%
HMC25.3650.155%
TM186.430-0.94%
CVNA65.110-0.91%
PAG158.730-1.02%
LAD259.040-5.85%
AN180.510-1.43%
GPI311.660-5.52%
ABG179.9103.63%
SAH74.7800.72%
TSLA404.850-5.13999%
GM72.730-0.37%
F13.1550.125%
RIVN12.980-0.37%
CYD50.190-0.25%
HMC25.3650.155%
TM186.430-0.94%
CVNA65.110-0.91%
PAG158.730-1.02%
LAD259.040-5.85%
AN180.510-1.43%
GPI311.660-5.52%
ABG179.9103.63%
SAH74.7800.72%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Bob Lanham
Sales & Marketing

How car dealers can leverage Facebook’s new Marketplace tools – Bob Lanham, head of automotive retail

- May 25, 2021
Facebook is rolling out some new changes to its marketplace platform which aim to make automotive advertising and retailing easier and more efficient for car dealers and consumers. Joining us...
Sales & Marketing

CBT News Market Update: How auto marketing efforts will change with the phase-out of third-party cookies – Lance Schafer, LotLinx

- May 24, 2021
Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its platforms in 2022. To discuss this...
modern retailing
Sales & Marketing

3 critical components that are key to your car dealership’s modern retailing practices – Rusty West, Brian Pasch, & Alex Snyder

- May 19, 2021
Over the past year, modern retailing has largely focused on accelerating digital and virtual processes to provide consumers with a much better shopping experience. On today’s show, we take a...
Sales & Marketing

How the digital age has changed the registration and title processes – Kait Gavin & Sarah Hunsicker, Dealertrack

- May 19, 2021
On today’s show we’re discussing registration, title trends, and DMV changes across the U.S. We’re pleased to welcome Sarah Hunsicker, Director of Government Affairs at Dealertrack Registration and Title Solutions and...
inventory
Sales & Marketing

The importance of merchandising during inventory shortages – Nathan Fox, Cox Automotive

- May 18, 2021
Inventory shortages can oftentimes cast a shadow on an otherwise positive customer experience for car buyers. However, leveraging strategic merchandising strategies, and promoting the inventory you have on hand allows...
customer experience
Sales & Marketing

What is the foundation of a truly exceptional customer experience for car buyers? – Aaron Bickart, OfferLogix

- May 18, 2021
Today on CBT News, anchor Jim Fitzpatrick welcomes back Aaron Bickart, Executive Vice President and General Manager of OfferLogix. OfferLogix focuses on innovative ways to advertise lease and loan payments...
Sales & Marketing

Auto retail expert Dale Pollak examines a new approach to inventory management

- May 18, 2021
Retail prices have soared as industries across the country fight supply-chain woes, and retail automotive is no different. According to recent Cox Automotive findings, the rapid rate of vehicle appreciation...
Kerri Wise
Sales & Marketing

Kerri Wise discusses how car dealers can expand their customer base through digital retailing

- May 17, 2021
Automotive Industry Veteran, Kerri Wise, has been named as Vice President of Marketing for AutoFi. On today’s show, we’re pleased to welcome her to discuss the new appointment. Wise is...
car shoppers
Sales & Marketing

Silent website shoppers: How to convert more car shoppers to phone ups & showroom visits

- May 17, 2021
For years, dealership lead volumes have been on a steady decline with most car shoppers making initial contact with a dealership via phone or by simply walking into the showroom....
customer trade-in
Sales & Marketing

Is your car dealership missing out on customer trade-in opportunities? – Sean Gardner, Joe Verde Group

- May 17, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Sean Gardner, Instructor and Sales Trainer with Joe Verde Group.  Gardner begins the conversation by discussing the ways car dealers can...


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CBT News
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