Sokal Announces New CEO
RALEIGH, N.C., June 16, 2021-- Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Ford Bronco begins rolling out of assembly plant
After months of delays, the new Ford Bronco is finally going to make its way to dealers. Around 100,000 customers who placed pre-orders have been waiting almost six months past...
Is there a difference between digital retailing and digital selling? – Ron Morrison, Pureinfluencer
Digital retailing is a buzzword among retailers, but is there a differentiating factor between digital retailing and digital selling? On today’s show, we’re pleased to welcome Ron Morrison, President, and...
Reynolds acquires Gubagoo to expand digital retailing capabilities
The Reynolds and Reynolds Company announced in a press release on June 8 that they have acquired digital retailing provider Gubagoo to round out their software. Well, known as a...
Tips on consumer communications in a sales funnel
The classic sales funnel's purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your vehicles and services. Even though this...
What impact does digital retailing have on your car dealership’s ROI?
Roadster, NADA, and Upwave partnered to take a close look at how digital retailing impacts ROI. The Dealer Impact Study examined areas like online car shopping and F&I. On today’s...
The importance of monitoring your ad spend and finding the right messaging for your market – Kyle McCracken & Brent Durham, iFrog Marketing Solutions
Like every other department in the car dealership, dealers are having to re-tool their marketing practices to compete in a post-COVID market. Today, we find out how one company is...
Auto sales forge ahead in May despite inventory shortages
April was one of the best months in automotive retail historically, and May was expected to be similar. However, the seasonally adjusted annual rate (SAAR) reversed course by a fair...
How one-price selling led Walser Auto Group to 20 years of success
Today on CBT News, host Jim Fitzpatrick is joined by Andrew Walser, CEO of Walser Automotive Group. Walser joins the show to reflect on the first quarter of 2021, discuss...
Sales funnel strategies for today’s auto buyer
Funnel strategies have drastically changed over the last decade. Gone are the days when they were based on the demographics of an individual or group of buyers. You would buy...
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