TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

How the digital age has changed the registration and title processes – Kait Gavin & Sarah Hunsicker, Dealertrack

- May 19, 2021
On today’s show we’re discussing registration, title trends, and DMV changes across the U.S. We’re pleased to welcome Sarah Hunsicker, Director of Government Affairs at Dealertrack Registration and Title Solutions and...
inventory
Sales & Marketing

The importance of merchandising during inventory shortages – Nathan Fox, Cox Automotive

- May 18, 2021
Inventory shortages can oftentimes cast a shadow on an otherwise positive customer experience for car buyers. However, leveraging strategic merchandising strategies, and promoting the inventory you have on hand allows...
customer experience
Sales & Marketing

What is the foundation of a truly exceptional customer experience for car buyers? – Aaron Bickart, OfferLogix

- May 18, 2021
Today on CBT News, anchor Jim Fitzpatrick welcomes back Aaron Bickart, Executive Vice President and General Manager of OfferLogix. OfferLogix focuses on innovative ways to advertise lease and loan payments...
Sales & Marketing

Auto retail expert Dale Pollak examines a new approach to inventory management

- May 18, 2021
Retail prices have soared as industries across the country fight supply-chain woes, and retail automotive is no different. According to recent Cox Automotive findings, the rapid rate of vehicle appreciation...
Kerri Wise
Sales & Marketing

Kerri Wise discusses how car dealers can expand their customer base through digital retailing

- May 17, 2021
Automotive Industry Veteran, Kerri Wise, has been named as Vice President of Marketing for AutoFi. On today’s show, we’re pleased to welcome her to discuss the new appointment. Wise is...
car shoppers
Sales & Marketing

Silent website shoppers: How to convert more car shoppers to phone ups & showroom visits

- May 17, 2021
For years, dealership lead volumes have been on a steady decline with most car shoppers making initial contact with a dealership via phone or by simply walking into the showroom....
customer trade-in
Sales & Marketing

Is your car dealership missing out on customer trade-in opportunities? – Sean Gardner, Joe Verde Group

- May 17, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Sean Gardner, Instructor and Sales Trainer with Joe Verde Group.  Gardner begins the conversation by discussing the ways car dealers can...
Cars.com
Sales & Marketing

Alex Vetter, CEO of Cars.com discusses strong earnings report for Q1

- May 11, 2021
Last Thursday, Cars.com, a leading digital marketplace and solutions provider for the automotive industry, released its financial results for Q1 2021. From the beginning of January to the end of...
Sales & Marketing

Auto retail expert Jasen Rice discusses the latest trends in the used car market

- May 10, 2021
In case you missed it, we’ve got a brand new show on CBT all about the used car industry. On today’s show, we’re pleased to welcome the host of Used...
marketing
Sales & Marketing

What is your marketing budget really delivering?

- May 10, 2021
Question for General Managers in dealerships each month: Do you understand what your marketing budget is delivering? There is a lot of money being spent each month on advertising and technology,...


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CBT News
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