How dealers can use vehicle history reports to make the sale
Vehicle history reports (VHR) serve as a window into a car’s past for any potential buyer and for dealerships. The reports can provide a wealth of information, including but not...
TSLA403.940-6.05%
GM72.780-0.32%
F13.1450.115%
RIVN13.015-0.3352%
CYD50.110-0.33%
HMC25.3900.18%
TM186.180-1.19%
CVNA63.605-2.415%
PAG158.080-1.67%
LAD257.980-6.91%
AN178.510-3.43%
GPI305.380-11.8%
ABG178.6602.38%
SAH73.600-0.46%
TSLA403.940-6.05%
GM72.780-0.32%
F13.1450.115%
RIVN13.015-0.3352%
CYD50.110-0.33%
HMC25.3900.18%
TM186.180-1.19%
CVNA63.605-2.415%
PAG158.080-1.67%
LAD257.980-6.91%
AN178.510-3.43%
GPI305.380-11.8%
ABG178.6602.38%
SAH73.600-0.46%
TSLA403.940-6.05%
GM72.780-0.32%
F13.1450.115%
RIVN13.015-0.3352%
CYD50.110-0.33%
HMC25.3900.18%
TM186.180-1.19%
CVNA63.605-2.415%
PAG158.080-1.67%
LAD257.980-6.91%
AN178.510-3.43%
GPI305.380-11.8%
ABG178.6602.38%
SAH73.600-0.46%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Why now is the opportune time for car dealers to claim more market share – John Fitzpatrick of Force Marketing
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to discuss the current state of automotive marketing. With marketing trends constantly changing, Fitzpatrick elaborates on current marketing...
The most effective strategies for building customer engagement – Mandi Fang, Cox Automotive
Client engagement is a valuable aspect of dealership operations. It is constantly evolving, making it crucial for car dealers to understand the best modern methods of building engagement. Today on...
How dealers can sell more cars this month
Trying hard helps. Still, most people in sales do everything but what they really need to do to sell more cars.
They’re happy, they love their job, their dealership, their customers...
Edmunds Trade-In Values Report & what it means for dealers
Edmunds recently released a report showing the latest average value for all used vehicles. During the month of March, it appears these numbers reached an all-time high, hitting $17,080, which is...
Aspects of an excellent customer experience
One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development, Tim Copacia, facilitated a meeting between...
Ways to effectively market your dealership
Marketing and advertising your dealership can sometimes get complicated. Do you do TV commercials or YouTube? Is online important, or should you ignore it? What about the budget?
Often, effective marketing...
How the explosive popularity of camping can be used by auto retail
The number of people who experienced the great outdoors through camping grew exponentially in 2020. Over the previous year, Kampgrounds of America (KOA) says five times the number of North...
Have strong Q1 auto sales set the stage for the rest of 2021? – Charlie Chesbrough, Cox Automotive
Today on CBT News, host Jim Fitzpatrick is joined by Charlie Chesbrough, Senior Economist and Senior Director of Industry Insights at Cox Automotive. Chesbrough joins the show to recap results...
Tesla leads charge in 81% increase of electrified vehicle sales
Although it might not be popular opinion yet, the auto industry is certainly moving in the direction of electrified vehicle adoption. Cox Automotive and Kelley Blue Book have found in...
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