TSLA404.965-5.025%
GM72.725-0.375%
F13.1550.125%
RIVN12.982-0.3684%
CYD50.060-0.38%
HMC25.3650.155%
TM186.430-0.94%
CVNA65.210-0.81%
PAG158.640-1.11%
LAD259.040-5.85%
AN180.410-1.53%
GPI311.660-5.52%
ABG179.9003.62%
SAH74.7000.64%
TSLA404.965-5.025%
GM72.725-0.375%
F13.1550.125%
RIVN12.982-0.3684%
CYD50.060-0.38%
HMC25.3650.155%
TM186.430-0.94%
CVNA65.210-0.81%
PAG158.640-1.11%
LAD259.040-5.85%
AN180.410-1.53%
GPI311.660-5.52%
ABG179.9003.62%
SAH74.7000.64%
TSLA404.965-5.025%
GM72.725-0.375%
F13.1550.125%
RIVN12.982-0.3684%
CYD50.060-0.38%
HMC25.3650.155%
TM186.430-0.94%
CVNA65.210-0.81%
PAG158.640-1.11%
LAD259.040-5.85%
AN180.410-1.53%
GPI311.660-5.52%
ABG179.9003.62%
SAH74.7000.64%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Cars.com
Sales & Marketing

Alex Vetter, CEO of Cars.com discusses strong earnings report for Q1

- May 11, 2021
Last Thursday, Cars.com, a leading digital marketplace and solutions provider for the automotive industry, released its financial results for Q1 2021. From the beginning of January to the end of...
Sales & Marketing

Auto retail expert Jasen Rice discusses the latest trends in the used car market

- May 10, 2021
In case you missed it, we’ve got a brand new show on CBT all about the used car industry. On today’s show, we’re pleased to welcome the host of Used...
marketing
Sales & Marketing

What is your marketing budget really delivering?

- May 10, 2021
Question for General Managers in dealerships each month: Do you understand what your marketing budget is delivering? There is a lot of money being spent each month on advertising and technology,...
Ford
Sales & Marketing

Thousands of F-Series trucks parked along I-71 show just how chip shortage is going

- May 10, 2021
Driving along I-71 near Sparta, Kentucky, rows upon rows of Ford pickup trucks can be seen in parking lots, in full view. They aren’t ready for shipment to dealers, however,...
General Motors
Sales & Marketing

General Motors CMO Deborah Wahl discusses the automaker’s transition to an all-electric future

- May 6, 2021
General Motors has recently rolled out a new logo and rebranded website as part of its "Everybody In" campaign which highlights its corporate transformation to an all-electric future. The Detroit-based...
Sales & Marketing

Cory Mosley discusses the importance of breaking bad sales habits even during times prosperity

- May 5, 2021
The 15th Annual Online Sales Success Workshop is coming back this June. The in-person digital sales and marketing workshop is set to feature a number of speakers you may be...
Ferman Chevrolet
Sales & Marketing

How this Tampa power couple became a record-breaking sales duo

- May 5, 2021
For some, working alongside your significant other could be frightening, but a husband and wife team out of Tampa, Florida is crushing their sales goals. Things weren’t always this way...
rental
Sales & Marketing

Rental companies are snatching up pre-owned cars amid supply challenges

- May 5, 2021
As the coronavirus pandemic drags on, the auto industry continues to be impacted in many ways. There is no doubt manufacturers and dealers have faced many hurdles over the past...
reviews
Sales & Marketing

Why soliciting reviews is a solid business plan for dealerships

- May 5, 2021
The digital automotive marketplace and solutions provider Cars.com has hit a milestone, achieving 10 million customer reviews for local dealers on their platform. For the month of March 2021 alone,...
dealerships - Ron Morrison
Sales & Marketing

How car dealerships can convert web traffic to high-quality, first party leads – Ron Morrison, CEO of Pureinfluencer

- May 4, 2021
How can you effectively influence shoppers in today’s online market filled with much of your competition? On today’s show we’re diving into this topic, we’re pleased to welcome Ron Morrison,...


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CBT News
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