TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Ford’s Andrew Ashman discusses the value of revamping the CPO buying journey

- June 2, 2021
Today on CBT News, Andrew Ashman joins the show to discuss the importance of the used-vehicle market. Ashman serves as the U.S. Used Vehicle Manager of Ford Motor Company. During...
Sales & Marketing

Did the pandemic shorten the path to a more transactional dealership website?

- June 1, 2021
Covid-19 hit like a shock wave in March 2020, shutting down dealerships, impelling them to adopt digital retailing (DR) as a low-touch transaction alternative to the legacy, showroom-based car buying...
Sales & Marketing

Why customer communication is key for car dealers during tight vehicle supply and flexible consumer demand

- May 28, 2021
Car dealers around the country are feeling the strain of the current tight supply situation. As more customers search far and wide online for their next car, it presents an...
sales
Sales & Marketing

TrueCar forecasts 36% sales increase for May

- May 28, 2021
Even though supply chain issues and parts shortages continue to plague the automotive industry, sales seem to be doing quite well. TrueCar has released its May 2021 forecast, which projected...
Facebook
Sales & Marketing

How Apple’s latest update could impact your auto marketing

- May 27, 2021
If you’re noticing urgent-looking notifications in your dealership’s Facebook Ads Manager account, you aren’t alone. Since Apple’s latest iOS 14 update officially rolled out in April 2021, many auto marketers are...
Memorial Day
Sales & Marketing

Memorial Day weekend sales forecasted to be hot with a bubble on trade-in prices

- May 27, 2021
In most years, Memorial Day weekend kicks off the busiest selling season for car dealers, barring a worldwide pandemic of course. As Americans are returning to a relatively normal existence...
Sales & Marketing

Beyond the Lead: Executing a complete retail strategy

- May 26, 2021
Welcome to this latest edition of Dealer Forward, an ongoing video series that focuses on the solutions and strategies car dealers are using to overcome various challenges in the industry....
Bob Lanham
Sales & Marketing

How car dealers can leverage Facebook’s new Marketplace tools – Bob Lanham, head of automotive retail

- May 25, 2021
Facebook is rolling out some new changes to its marketplace platform which aim to make automotive advertising and retailing easier and more efficient for car dealers and consumers. Joining us...
Sales & Marketing

CBT News Market Update: How auto marketing efforts will change with the phase-out of third-party cookies – Lance Schafer, LotLinx

- May 24, 2021
Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its platforms in 2022. To discuss this...
modern retailing
Sales & Marketing

3 critical components that are key to your car dealership’s modern retailing practices – Rusty West, Brian Pasch, & Alex Snyder

- May 19, 2021
Over the past year, modern retailing has largely focused on accelerating digital and virtual processes to provide consumers with a much better shopping experience. On today’s show, we take a...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
Latest Articles 09/05/26

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Courtesy Automotive Group adds two Tucson dealerships
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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