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How CDK CarSource is transforming wholesale profitability for car dealers – Fred Fordin | CDK Global

CDK Global recently launched CDK CarSource, an online wholesale marketplace that connects car dealers to used vehicle inventories across the country. Today on Inside Automotive, we’re pleased to welcome back Fred Fordin, Vice President of DMS for CDK Global, to learn more about CDK CarSource and the solution it provides dealers today.

Two years ago, when COVID-19 hit U.S. shores, CDK Global began examining the wholesale space. With low new vehicle inventory, CDK wanted to create a platform that would help car dealers and provide extended value post-pandemic. CDK CarSource empowers its network of over 10,000 DMS dealers, to build their used car departments into potent profit centers.

There are a number of resources out there that car dealers use to wholesale their inventories. Supply chain challenges forced car dealers to focus on wholesale out of necessity. CDK Global aims to turn this necessity into better opportunities for their dealer partners. How? By offering these three features:

  1. Inventory becomes available online the moment a deal transacts
  2. Lower the cost to transact deals for these vehicles
  3. Automate data entry for your DMS

“When you put those three things together,” says Fordin. “There’s no reason a dealer should not be transacting their wholesale vehicles on CDK CarSource.”

For more information, visit and stop by the CDK Global booth #2901W at the upcoming 2022 NADA Show.

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