TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

new car buying
Sales & Marketing

How auto dealers are adapting to changes in new car buying behavior

- August 18, 2022
In the last few years, new and used car dealerships across the U.S. recognized the need for digital transformation, and as a result, customer satisfaction and dealership productivity soared. But...
first-party data
Sales & Marketing

Why your car dealership must build a robust first-party data strategy

- August 17, 2022
Car dealers and marketers must develop their understanding of first-party data once third-party cookies are discontinued. Today on Inside Automotive, we’re continuing our conversation on the importance of first-party data with...
dealership events
Sales & Marketing

6 dealership events that can build brand loyalty in your community

- August 17, 2022
Are you looking for a way to build brand loyalty while attracting and retaining new customers? Your dealership could serve a dual purpose of holding an event while also allowing...
new car
Sales & Marketing

How new car supply shortages are affecting OEM and franchise dealer relationships — Brian Finkelmeyer

- August 15, 2022
When new vehicle production returns to more typical levels, will automakers flood dealer lots with inventory, or will they take another approach? Today on Inside Automotive, we’re joined in the...
used vehicles
Sales & Marketing

Selling off-brand used vehicles? Tips to retain those buyers

- August 15, 2022
The ongoing new vehicle shortage has many dealerships stocking any used vehicles they can get their hands on. Selling off-brand vehicles is not new, but it’s heating up right now...
CRM
Sales & Marketing

5 CRM missed opportunities dealers can fix today

- August 11, 2022
Customer-relationship management software helps you do all sorts of things, such as targeted marketing, lead nurturing, tracking employee performance and maintaining customer relationships after a sale and/or service.  It’s a powerful...
Wyler
Sales & Marketing

How Jeff Wyler Automotive plans to use its innovative new retailing platform to beat disruptors

- August 9, 2022
Jeff Wyler Automotive Family recently launched a 100% online car buying solution to compete directly with disruptors like Carvana and Vroom. Kevin Frye, the Marketing Director at Jeff Wyler Automotive...
auto sales
Sales & Marketing

High transaction prices, supply chain woes stifle July auto sales

- August 4, 2022
According to Cox Automotive, July’s new auto sales will likely see a 2.1% drop compared to last month and a 13% decrease compared to the same time last year.  Cox Automotive...
digital retailing
Sales & Marketing

Should dealers consider a separate digital retailing brand for their used car business?

- August 4, 2022
With Tesla's success and plans and comments from OEMs like Ford CEO Jim Farley, there's no question that digital retailing from automakers may soon be on the rise in the industry....
inventory
Sales & Marketing

One of the best ways for dealers to find and acquire more used car inventory

- July 28, 2022
We're in a new era when it comes to dealership inventories, and everyone is searching for a better way of buying and selling vehicles. We wanted to spend time today...


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