TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

TikTok

How your car dealership can effectively leverage TikTok For Business

- September 15, 2022
In the last couple of years, the social media platform TikTok emerged and became a global phenomenon. But the platform is much more than funny videos, dance trends, and inspirational...
Jennifer Suzuki

How car dealers can help their salespeople find and sell more used cars — Jennifer Suzuki

- September 15, 2022
Welcome to another edition of Inside Automotive with anchor Jim Fitzpatrick. On today’s show, we’re joined by Jennifer Suzuki, President of eDealer Solutions, acclaimed sales trainer, and NADA Dealer Academy...
CRM

3 best practices for CRM customization

- September 15, 2022
The past few years have been a challenge for all industries – I’d argue especially retail automotive. Shuttered showrooms, a boom in digital retailing, lack of new cars on the...
Google Analytics 4

Is your auto dealership prepared for the transition to Google Analytics 4?

- September 14, 2022
As Google Analytics 4 (GA4) works to replace Universal Analytics standards that have been in place for years, you need to make sure your auto dealership is still set up...
one-person sales model

Is now the time to switch your dealership to a one-person sales model?

- September 14, 2022
Changing consumer expectations and behaviors continue to drive many of the operational shifts in retail automotive today. Therefore, it is crucial to have systems in place now and 'future-proof' your...
secrets to success

4 success secrets to help your auto dealership weather any change — Sean Gardner | JVG

- September 12, 2022
The retail auto industry is undergoing tremendous shifts in online car buying, electrification, and the economy, which is causing a lot of uncertainty among franchised dealers. Here to share four...
CRM, Roessler

Streamline digital communications at your dealership with better CRM engagement tools — Steve Roessler | DriveCentric

- September 9, 2022
Car dealers are always looking for the best in class CRM, or customer relationship management system, and one company is expanding quickly in the market. Today on Inside Automotive, we’re...
recon

Streamline your dealership’s recon to retail process with one user friendly platform

- August 31, 2022
Welcome to another edition of Inside Automotive with anchor Jim Fitzpatrick. Today, we're joined by Hugh Hathcock, Owner and Founder of Velocity Automotive, Kalah Hathcock, Executive Vice President at Velocity...
sales objections

How to provide a top-notch customer experience when handling sales objections — Josh Braun

- August 30, 2022
Are you struggling with price-based objections from your customers? Today on Inside Automotive, we learn more about how to lower consumer resistance from an expert in the field. We’re pleased...
website

4 ways to convert website views into leads, sales, and long-term relationships

- August 29, 2022
It is not enough just to have website views. Instead, car dealerships should focus on increasing their conversion rate for better leads, sales, and long-term relationships between car buyers and...


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