TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

automotive marketing modern retailing
Sales & Marketing

Glenn Pasch shares automotive marketing insights for modern retailing

- October 17, 2022
Disruptive marketing strategies are swiftly emerging as the realities of dealership marketing change more quickly than ever. Dealers face a wide range of adjustments, including the loss of third-party cookies,...
desking manager deals
Sales & Marketing

6 things your desking manager should do today

- October 14, 2022
In today’s retail environment where demand far outstrips supply, desking managers haven’t had to put together too many complex deals. After all, customers don’t have any negotiating leverage. You put...
Jennifer Suzuki customer experiences
Sales & Marketing

How to build outstanding customer experiences at your auto dealership

- October 13, 2022
Joining us once again on CBT Now is Jennifer Suzuki, President of eDealer Solutions, acclaimed sales trainer, and NADA Dealer Academy guest instructor, to tell us what teams need to...
car salesperson vehicle
Sales & Marketing

6 tips to help you become an outstanding car salesperson

- October 13, 2022
Learning to become a successful car salesperson can seem like a daunting task. But in reality, keeping a few essential tips in mind will help you exceed your customer's expectations...
mystery shop
Sales & Marketing

How often should you mystery shop your car dealership?

- October 12, 2022
Mystery shopping is one of the most effective ways to identify areas where your team and processes are succeeding, and where they’re falling short. If you want your dealership to...
customers
Sales & Marketing

The value lifelong customers bring to your car dealership

- October 11, 2022
Building a loyal base of customers is one of the most challenging endeavors for any automotive retail store.Research shows that a commitment to building lifelong, loyal customers can have overwhelmingly...
pre-owned department
Sales & Marketing

4 tips to better manage your car dealership’s pre-owned department

- October 7, 2022
It's restating the obvious, but the car business doesn't operate in a vacuum. This is especially the situation when it comes to the pre-owned side of things. Record-setting new vehicle...
Jen Suzuki salespeople
Sales & Marketing

Best practices salespeople must focus on as the auto industry evolves

- October 6, 2022
Salespeople at auto dealerships across the country are being urged to brush up on their skills, as 'easy' sales from the past few years may have left them rusty. Today...
EV walkarounds
Sales & Marketing

5 things that car salespeople should address in EV walkarounds

- October 6, 2022
The jury is still out about how long it will take for electric vehicles to capture the majority of car sales. But as electric vehicle adoption begins to grow, it's becoming clear...
Facebook Marketplace
Sales & Marketing

New Facebook Marketplace rule restricts business pages from listing cars

- October 5, 2022
Facebook’s parent company, Meta, has recently made some changes that will affect car sales on its Facebook Marketplace platform. According to a recent support page, beginning at the end of...


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CBT News
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