TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

interactive content
Sales & Marketing

5 types of interactive content car dealerships can use to boost engagement

- September 23, 2022
Many car dealerships have always been quick to embrace new technologies and strategies when it comes to marketing vehicles, but what about interactive content marketing? Interactive content marketing is any...
customer communication
Sales & Marketing

How (and why) car dealers should prioritize customer communication

- September 23, 2022
You've done it! That prospective car buyer has finally pre-ordered that new vehicle at your dealership. However, there's also a bit of a problem. What do you do to keep...
leads follow up
Sales & Marketing

Why every auto dealership must create a powerful process for lead follow up — Matt Easton

- September 22, 2022
Much of the success in car sales stems from the ‘follow up’ with customers, but that process gets overlooked far too often. Today on CBT Now, we're pleased to welcome...
online car sales David Lewis
Sales & Marketing

Is your dealership truly equipped to sell cars online? — David Lewis

- September 20, 2022
Today on CBT Now, we’re pleased to welcome back David Lewis, President and CEO of David Lewis and Associates and the host of the long-running CBT show, Straight Talk, to...
selling cars online dealerships
Sales & Marketing

Selling Cars Online: How and why dealers should be doing it

- September 20, 2022
It's no mystery the internet has drastically changed the landscape of researching, buying, and selling automobiles.  Despite the continual march toward seemingly everything being online, the world of automobile sales is...
Sales & Marketing

Ford Model e Exec. Marin Gjaja breaks down new EV selling standards for dealers

- September 19, 2022
Since Ford separated its electric vehicle business earlier this year into a subsidiary known as Ford Model e, there has been much debate over Ford's plans to sell EVs. There...
discount
Sales & Marketing

How to effectively engage with discount-driven car buyers — Jeff Shore

- September 19, 2022
How do you handle customer requests for discounts when you’re looking to drive revenue? Today on Inside Automotive, we’re pleased to welcome back Jeff Shore, sales trainer, keynote speaker, author,...
customer surveys
Sales & Marketing

Are customer surveys actually hurting the overall customer experience? It depends

- September 15, 2022
Car dealers rely heavily on acquiring and improving customer feedback, but could those customer surveys hurt the overall experience? Joining us on CBT Now to discuss the findings from the...
TikTok
Sales & Marketing

How your car dealership can effectively leverage TikTok For Business

- September 15, 2022
In the last couple of years, the social media platform TikTok emerged and became a global phenomenon. But the platform is much more than funny videos, dance trends, and inspirational...
Jennifer Suzuki
Sales & Marketing

How car dealers can help their salespeople find and sell more used cars — Jennifer Suzuki

- September 15, 2022
Welcome to another edition of Inside Automotive with anchor Jim Fitzpatrick. On today’s show, we’re joined by Jennifer Suzuki, President of eDealer Solutions, acclaimed sales trainer, and NADA Dealer Academy...


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