3 best practices for CRM customization
The past few years have been a challenge for all industries – I’d argue especially retail automotive. Shuttered showrooms, a boom in digital retailing, lack of new cars on the...
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Is your auto dealership prepared for the transition to Google Analytics 4?
As Google Analytics 4 (GA4) works to replace Universal Analytics standards that have been in place for years, you need to make sure your auto dealership is still set up...
Is now the time to switch your dealership to a one-person sales model?
Changing consumer expectations and behaviors continue to drive many of the operational shifts in retail automotive today. Therefore, it is crucial to have systems in place now and 'future-proof' your...
4 success secrets to help your auto dealership weather any change — Sean Gardner | JVG
The retail auto industry is undergoing tremendous shifts in online car buying, electrification, and the economy, which is causing a lot of uncertainty among franchised dealers. Here to share four...
Streamline digital communications at your dealership with better CRM engagement tools — Steve Roessler | DriveCentric
Car dealers are always looking for the best in class CRM, or customer relationship management system, and one company is expanding quickly in the market. Today on Inside Automotive, we’re...
Streamline your dealership’s recon to retail process with one user friendly platform
Welcome to another edition of Inside Automotive with anchor Jim Fitzpatrick. Today, we're joined by Hugh Hathcock, Owner and Founder of Velocity Automotive, Kalah Hathcock, Executive Vice President at Velocity...
How to provide a top-notch customer experience when handling sales objections — Josh Braun
Are you struggling with price-based objections from your customers? Today on Inside Automotive, we learn more about how to lower consumer resistance from an expert in the field. We’re pleased...
4 ways to convert website views into leads, sales, and long-term relationships
It is not enough just to have website views. Instead, car dealerships should focus on increasing their conversion rate for better leads, sales, and long-term relationships between car buyers and...
The VelocityVideo Wellness Plan – Commit to the Process
In the auto industry, you can compare the discipline of sending personalized video to increase your close percentage to the act of consistently working out to decrease body fat percentage. ...
4 methods to navigate the most common sales objections — Matt Easton
Nearly every potential customer you deal with has sales objections or reasons they're hesitant to purchase your product. These objections typically include price, value, and ease of transaction. Although objections...
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