Automotive marketing tips to reach every generation of car buyer
How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Used car affordability has declined 26.7% in three years, study finds
An analysis by iSeeCars.com, a search engine designed to help buyers find the best deals, clearly shows the effects of rising inflation and higher used-car prices on the retail auto market....
Consumer Focus: Is the Tesla car buying experience really that good?
Tesla has led the market for electric vehicles in the US for many years now. While the company's market dominance will likely decrease as more EV options become available, US...
Should your auto dealership run its own rental/loaner car program?
Although dealership groups are bringing in more money these days, inflation is now over 8%, and a recession is causing many dealers to investigate increasing the bottom line. So, should you...
What should be on your dealership’s content marketing calendar?
Your content marketing calendar helps you plan, manage and execute your advertising and social media marketing strategy to fit your customer's needs. There may be unplanned events or promotions that...
Auto marketer Charlie Foster’s advice to salespeople: ‘If you can do one thing today—go make a TikTok’
Dealers around the country are spending less on marketing and redistributing those efforts in less traditional ways like social media. Today on CBT Now, we’re joined by Charlie Foster, the...
Report identifies six customer journey challenges the auto industry faces
Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as ownership experience. Some areas like a...
Consumer Focus: New car buyers share what they REALLY think about the buying experience
As the auto industry continues to evolve, car dealers must understand consumer demands and concerns and learn how to best address them. On today’s CBT News Consumer Focus, we caught...
Key takeaways from the PureCars 2022 Digital Advertising Survey
Trying to nail down the right digital advertising strategy for auto dealers is like trying to find clarity in retail sales performance at dealerships. It’s currently all over the map,...
How GM Patrick Abad revamped sales engagement with one powerful change
In recent years dealerships have accelerated their technology to better deliver the best possible sales and service experiences. Today on Inside Automotive, we're joined by Patrick Abad, the General Manager...
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