TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

pre-owned department
Sales & Marketing

4 tips to better manage your car dealership’s pre-owned department

- October 7, 2022
It's restating the obvious, but the car business doesn't operate in a vacuum. This is especially the situation when it comes to the pre-owned side of things. Record-setting new vehicle...
Jen Suzuki salespeople
Sales & Marketing

Best practices salespeople must focus on as the auto industry evolves

- October 6, 2022
Salespeople at auto dealerships across the country are being urged to brush up on their skills, as 'easy' sales from the past few years may have left them rusty. Today...
EV walkarounds
Sales & Marketing

5 things that car salespeople should address in EV walkarounds

- October 6, 2022
The jury is still out about how long it will take for electric vehicles to capture the majority of car sales. But as electric vehicle adoption begins to grow, it's becoming clear...
Facebook Marketplace
Sales & Marketing

New Facebook Marketplace rule restricts business pages from listing cars

- October 5, 2022
Facebook’s parent company, Meta, has recently made some changes that will affect car sales on its Facebook Marketplace platform. According to a recent support page, beginning at the end of...
merchandising
Sales & Marketing

6 helpful tips for effective online vehicle merchandising

- October 4, 2022
With online selling and buying at an all-time high, businesses across all industries must find ways to be more successful in online inventory merchandising. This includes car dealerships, as a...
mobile app
Sales & Marketing

Does your car dealership need a mobile app?

- September 30, 2022
A dealership-branded mobile app serves as an excellent retention tool and has been adopted by many stores, large and small. Although it creates value for customers, it’s only beneficial if...
video
Sales & Marketing

Why video marketing is essential for your car dealership

- September 28, 2022
Shooting personalized videos in car dealerships is a lot like working out. We all know we need to do it but saying it and actually doing it are two very...
interest rate
Sales & Marketing

What the latest Fed interest rate hike means for auto dealers — Ryan Kerrigan

- September 28, 2022
Today on CBT Now, we're joined by Ryan Kerrigan, Managing Director of Kerrigan Advisors, to update us on what the recent interest rate hike means for your car dealership and...
reviews
Sales & Marketing

How to improve online reviews for your car dealership

- September 28, 2022
Competing in the digital age can feel like an insurmountable challenge for car dealerships that don’t have a solid plan for boosting reviews.  The last thing any potential car buyer wants...
automotive CRM
Sales & Marketing

5 crucial CRM Tasks your car dealership can automate

- September 27, 2022
With dwindling inventory, a dealership's success largely depends on its ability to serve the needs of its customers. In the past, you did this through personal interaction with each customer....


Latest Articles

Weekly roundup: Trump weighs in on right-to-repair, GM truck production under pressure from supplier strike, Novelis to restart F-150 production
Latest Articles 06/06/26

Weekly roundup: Trump weighs in on right-to-repair, GM truck production under pressure from supplier strike, Novelis to restart mill easing F-150 supply crunch

Used-vehicle wholesale prices edge higher in May, EVs lead the way
Latest Articles 06/05/26

Used-vehicle wholesale prices edge higher in May, EVs lead the way

Trump enters right-to-repair debate, Tesla target raised, May sales hit 16.1M SAAR
Latest Articles 06/05/26

Trump enters right-to-repair debate, Tesla target raised, May sales hit 16.1M SAAR

China's auto treat: America draws the red line
Latest Articles 06/05/26

China’s auto treat: America draws the red line

Trump weighs in on right-to-repair debate after meeting with automakers, dealers
Latest Articles 06/05/26

Trump weighs in on right-to-repair debate after meeting with automakers, dealers

JPMorgan boosts Tesla price target to $475
Latest Articles 06/05/26

JPMorgan boosts Tesla price target to $475, citing autonomous tech and software growth

May auto sales hit 16.1M SAAR as hybrids offset EV demand
Latest Articles 06/05/26

May auto sales hit 16.1M SAAR as hybrids offset EV demand

World's largest battery maker shifting away from EVs to energy storage
Latest Articles 06/05/26

World’s largest battery maker shifts away from EVs to energy storage

2026 Mazda CX-50 Turbo Meridian
Latest Articles 06/05/26

2026 Mazda CX-50 Turbo Meridian – Is it adventure ready?

Could legacy brands become China's ticket into the U.S.?
Latest Articles 06/05/26

Could legacy brands become China’s ticket into the U.S.?