What companies need to know about the holiday shopper- Shep Hyken
The holiday season is a great time to win over customers in any industry. Shep Hyken, a customer service and experience expert, goes over everything you need to know about...
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Taking on Tesla: How other automakers are competing in the EV market
For over a decade, Tesla has become synonymous with the EV market. Its early entrance into EV manufacturing, innovation, and direct-to-consumer model disrupted the automotive industry and has put automakers...
6 effective call to action ideas car dealerships can try today
Your dealership's goal is to get customers through the door and behind the wheel of a new car. But how do you go about doing that?
Many factors go into effective...
4 tips on using digital tools to ensure customer loyalty after a car purchase
Anyone selling cars knows a sale is only the beginning of a relationship with a customer. And your dealership should be providing continuing education on this vital skill because research...
Marketing tips for electric cars and alternative-fuel auto advertisers
From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many US households. About 40% of new...
What resource dealers need to sustain customer success with Outsell’s Mike Wethington
Customers of today demand that businesses cater to their requirements and give them a more personalized shopping experience. Mike Wethington joins us on today's episode of Inside Automotive to discuss...
How your salespeople can generate more leads with LinkedIn — Matt Easton
Every salesperson is troubled by the nagging thought, "How do I receive better insight to make myself more credible with resources that can increase my success?" On today's episode of...
What Lexus and Marvel can teach us about dealership advertising
Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus. For the last three years, she...
The importance of taking a data-driven approach to dealership marketing
The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive analytics into automotive marketing makes all...
7 tips to improve your auto dealership’s email marketing strategy
Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective and results-oriented marketing tools available today.
Here...
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