TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

customers
Sales & Marketing

Report identifies six customer journey challenges the auto industry faces

- October 20, 2022
Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as ownership experience. Some areas like a...
new car buyers pricing
Sales & Marketing

Consumer Focus: New car buyers share what they REALLY think about the buying experience

- October 19, 2022
As the auto industry continues to evolve, car dealers must understand consumer demands and concerns and learn how to best address them. On today’s CBT News Consumer Focus, we caught...
Purecars digital advertising
Sales & Marketing

Key takeaways from the PureCars 2022 Digital Advertising Survey

- October 19, 2022
Trying to nail down the right digital advertising strategy for auto dealers is like trying to find clarity in retail sales performance at dealerships. It’s currently all over the map,...
Patrick Abad CRMs
Sales & Marketing

How GM Patrick Abad revamped sales engagement with one powerful change

- October 18, 2022
In recent years dealerships have accelerated their technology to better deliver the best possible sales and service experiences. Today on Inside Automotive, we're joined by Patrick Abad, the General Manager...
automotive marketing modern retailing
Sales & Marketing

Glenn Pasch shares automotive marketing insights for modern retailing

- October 17, 2022
Disruptive marketing strategies are swiftly emerging as the realities of dealership marketing change more quickly than ever. Dealers face a wide range of adjustments, including the loss of third-party cookies,...
desking manager deals
Sales & Marketing

6 things your desking manager should do today

- October 14, 2022
In today’s retail environment where demand far outstrips supply, desking managers haven’t had to put together too many complex deals. After all, customers don’t have any negotiating leverage. You put...
Jennifer Suzuki customer experiences
Sales & Marketing

How to build outstanding customer experiences at your auto dealership

- October 13, 2022
Joining us once again on CBT Now is Jennifer Suzuki, President of eDealer Solutions, acclaimed sales trainer, and NADA Dealer Academy guest instructor, to tell us what teams need to...
car salesperson vehicle
Sales & Marketing

6 tips to help you become an outstanding car salesperson

- October 13, 2022
Learning to become a successful car salesperson can seem like a daunting task. But in reality, keeping a few essential tips in mind will help you exceed your customer's expectations...
mystery shop
Sales & Marketing

How often should you mystery shop your car dealership?

- October 12, 2022
Mystery shopping is one of the most effective ways to identify areas where your team and processes are succeeding, and where they’re falling short. If you want your dealership to...
customers
Sales & Marketing

The value lifelong customers bring to your car dealership

- October 11, 2022
Building a loyal base of customers is one of the most challenging endeavors for any automotive retail store.Research shows that a commitment to building lifelong, loyal customers can have overwhelmingly...


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