The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach

David Lewis - August 1, 2015

Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS Having spent nearly 30 years as a consultant and trainer in the...

Sales & Marketing

Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

Chuck de Martigny - August 1, 2015

Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media assets? Whether you have a single...

Sales & Marketing

How impactful visuals and interactive content are increasing customer satisfaction

CBT News - July 29, 2015

Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging story about their vehicles by using...

Sales & Marketing

Force Marketing CEO John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo

CBT News - July 29, 2015

ATLANTA, GEORGIA (PRWEB) JULY 29, 2015 Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the upcoming first annual CBT Automotive Sales,...

Sales & Marketing

Why the segment most likely to buy a luxury car might surprise you

CBT News - July 28, 2015

What group of people is most likely to buy a luxury car? If you are assuming it's someone who is older, then think again. According to Jody Devere's article in this...

Sales & Marketing

Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait For Customers

Mary Welch - July 1, 2015

Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an hour’s drive north of Austin, it...

Sales & Marketing

Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships

Grant Cardone - July 1, 2015

Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE The landscape of the automotive industry has changed dramatically since I...

Sales & Marketing

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

Jody DeVere - July 1, 2015

Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car dealers, do you know your audience? If...

Sales & Marketing

Effective Dealership Video Is As Close As Your Smartphone

Laura Madison - July 1, 2015

Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON In 2015, car buyers are more connected and knowledgeable than ever...

Sales & Marketing

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

Anne Fleming - July 1, 2015

Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of statistics that ought to command your...

Sales & Marketing

Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach

Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

How impactful visuals and interactive content are increasing customer satisfaction

Force Marketing CEO John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo

Why the segment most likely to buy a luxury car might surprise you

Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait For Customers

Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

Effective Dealership Video Is As Close As Your Smartphone

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

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