TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

subscriber database
Sales & Marketing

Make Your Dealership’s E-Mail Marketing Effective And Efficient

- October 15, 2015
Emphasizing quality over quantity in your subscriber database, and creating targeted messages can produce real results. BY AMY FARLEY In a world of data-driven marketing, it’s easy to get bogged down with...
Defensiveness With Customers
Sales & Marketing

Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers

- October 13, 2015
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS To some in the retail automotive industry, customers with full access to information once...
Sales & Marketing

How a Super Bowl champion is utilizing social media at his dealership

- October 12, 2015
We've heard of former athletes who have owned car dealerships, but it is rare to find a Super Bowl-winning player that actually works at a dealership, and as the sales...
optimize your CRM
Sales & Marketing

Leveraging Your CRM To Identify Buyers

- October 9, 2015
By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database. BY JOHN GIAMALVO We live in the age of “big data,” and nowhere is this...
Sales & Marketing

Kirk Manzo discusses the possibility of an entirely online car-buying process

- October 8, 2015
Reaching car shoppers with digital ads is one thing you can do to reach shoppers, but could there be a day where purchasing a car is all done online -...
Sales & Marketing

Expand Your Customer Surveying Beyond The CSI

- October 7, 2015
DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA In recent years, skeptics have raised a litany of questions with or complaints about automaker-driven customer...
Phone Leads
Sales & Marketing

Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads

- October 5, 2015
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...
Sales & Marketing

September 2015 Sales Numbers

- October 1, 2015
Corinne Lillis and Joe Gumm give you a look at the September 2015 sales numbers. The September 2015 sales totals are: Fiat Chrysler: +13.6% Chrysler: -5.3% Jeep: +39.8% Dodge: +2.6% Fiat:...
Sales & Marketing

How carrying around a notecard can improve your selling

- September 28, 2015
The month of September is almost completed. Maybe you've done well, or maybe you're an 8-car guy and you're looking forward to turning things around for October. Well, you might...
annual training calender
Sales & Marketing

Create An Annual Training Calendar To Plan, Manage And Track Your Dealership’s Investment

- September 24, 2015
Development of a calendar for 2016 should be starting within a few weeks. BY TOM KUKLA It’s Sept. 1, your first day on the job as HR director at the county’s largest...


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CBT News
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