TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

texting
Sales & Marketing

Is your dealership communicating with customers correctly?

- May 2, 2017
The J.D. Power 2017 U.S. Customer Service Index study confirms that a chunk of dealership service department customers prefer texting as a channel of communication with the shop.  John Possumato,...
sub-prime
Sales & Marketing

The Sub-Prime Market (Part 2)

- May 2, 2017
Tom welcomes Wes Crumby of Sub Prime Dealer Services on the show. In this conversation style interview, Tom learns what’s best for the dealer in terms of special financing, best...
Mike Jackson
Sales & Marketing

Why Mike Jackson is optimistic about used car sales

- May 1, 2017
Around 45 Million used vehicles were sold in the U.S. last year. As impressive as that number is, it may be surpassed in 2017. In this interview with CNBC, AutoNation...
communicating
Sales & Marketing

Combine old-school and new-school ways of communicating

- May 1, 2017
While there is a place for phone calls, emails, and texts, sending an old-fashioned, hand-written thank you card to your customers may provide a genuine quality that you may not...
performance
Sales & Marketing

Keys to Peak Performance

- April 29, 2017
Mark Tewart's Keys to Peak Performance: Enthusiasm & Energy Often times, the newest salespeople sell the most cars of anybody on the sales floor. This is due to the natural enthusiasm...
combat disruptors
Sales & Marketing

How your dealership can combat auto retail disruptors

- April 28, 2017
Auto retail disruptors are learning what it takes to keep buyers more engaged throughout the process that offers a level of transparency that is necessary to creating an awesome car...
EVs
Sales & Marketing

How much do your sales people know about EVs?

- April 27, 2017
If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true that most customers who purchase an...
plateau
Sales & Marketing

How to Combat U.S. Sales Plateau

- April 26, 2017
After years of rising demand and record-setting results, the U.S. sales momentum has come to a relative halt, as a recent in-depth article by WardsAuto notes. At the same time, dealership inventories and incentives have...
big data
Sales & Marketing

Big data + targeted marketing = your next buyer

- April 25, 2017
Big data has been taking center stage in the future of retail marketing but can this predictive analysis be used to find your next car buyer? Andy Gilman, VP Sales...
2-way engagement
Sales & Marketing

Improve email to increase 2-way engagement

- April 25, 2017
Why don’t your email templates ask questions?  Brian says it increases the opportunity for two-way engagement. Find out more on today’s Tip of the Day.


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CBT News
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