TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

female buyers
Sales & Marketing

Understanding the needs of female buyers – The 2017 U.S. Women’s Car Dealer Report

- May 5, 2017
In this interview with Women-drivers.com President Anne Fleming, Joe uncovers interesting facts collected in the 2017 U.S. Women’s Car Dealer Report about the vehicle buying habits of women. Representing 45%...
KPI
Sales & Marketing

View-Through Attribution: The most important KPI you’re probably not using

- May 5, 2017
When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a full working knowledge of exactly which...
digital marketing
Sales & Marketing

Dealer’s need to improve digital marketing execution: Interview with vAuto’s Brian Finklemeyer

- May 4, 2017
During this interview with Brian Finklemeyer, Director of Business Development for vAuto’s Conquest, Jim gets Brian’s take on the current state of the auto industry. Newly released sales numbers only...
sales growth
Sales & Marketing

How GM achieved NA sales growth in Q1

- May 4, 2017
How do you balance the needs and wants of customers versus what Wall Street says your brand should be selling vehicles?  In an interview with CNBC’s Phil Lebeau, GM CFO...
buy now
Sales & Marketing

Car Dealer ‘Buy Now’ Approach Comes at a Cost

- May 4, 2017
Originally posed on WardsAuto.com on May 1, 2017 by Richard Libin Most consumers at some point have experienced the high-pressure sale, the push to “buy now before it’s too late.” While many...
geo-fencing
Sales & Marketing

Geo-Fencing can be an affordable option: An interview with L2T Media

- May 4, 2017
On today’s episode of Kain and Co., David turns to L2T Media’s VP Sales Nicole Gignac to find out how L2T helps dealers and what dealers are currently struggling with...
walk-around video
Sales & Marketing

Help your dealership stand out with walk-around video

- May 3, 2017
 The use of video can be very impactful when it comes to your VDP. Michael Sanders, President of DealerVision.com, explains how DealerVision's products help dealers stand out across the country.
Sales & Marketing

April 2017 Auto Sales Totals

- May 3, 2017
  CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of April 2017. The seasonally adjusted, annualized sales rate was 16.8 million. Starting with domestic non-luxury...
marketing
Sales & Marketing

Mark Sokal: You shouldn’t spend more than $300 a vehicle

- May 2, 2017
In today's industry, marketing involves more than just TV, radio and newspaper ads. Now we must pay attention to all things in the digital world as well. In an interview...
hispanics
Sales & Marketing

Why reaching out to Hispanics is important

- May 2, 2017
Reaching out to certain groups is nothing new when it comes to auto retail, but maybe your dealership is still trying to figure out what it takes to attract one...


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CBT News
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