TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

plateau
Sales & Marketing

How to Combat U.S. Sales Plateau

- April 26, 2017
After years of rising demand and record-setting results, the U.S. sales momentum has come to a relative halt, as a recent in-depth article by WardsAuto notes. At the same time, dealership inventories and incentives have...
big data
Sales & Marketing

Big data + targeted marketing = your next buyer

- April 25, 2017
Big data has been taking center stage in the future of retail marketing but can this predictive analysis be used to find your next car buyer? Andy Gilman, VP Sales...
2-way engagement
Sales & Marketing

Improve email to increase 2-way engagement

- April 25, 2017
Why don’t your email templates ask questions?  Brian says it increases the opportunity for two-way engagement. Find out more on today’s Tip of the Day.
digital marketing
Sales & Marketing

Does a lack of digital knowledge equal lost profits?

- April 24, 2017
Digital marketing has a huge impact on your dealership but according to John Fitzpatrick, CEO of Force Marketing the word “digital” means way more than what you might think, especially...
technologies
Sales & Marketing

How has technology changed the way we buy cars?

- April 21, 2017
On today's episode of Progressive Retail, Cory reviews changes in consumers purchase behavior as a result of emerging technologies.
facebook
Sales & Marketing

Up your game on Facebook!

- April 21, 2017
"If you're not on Facebook, get on Facebook". On today's Tip of the Day, Mark Tewart outlines the reasons why all dealerships and sales people need to be on Facebook. 
Sales Effectiveness Report
Sales & Marketing

Sales Effectiveness Report, Lead Follow-Up in the Automotive Industry

- April 20, 2017
How good are dealers when it comes to customer lead follow-up?   In a recent study from Conversica, they divided the effectiveness of customer lead follow-up in four categories: promptness, personalization,...
Mark Rikess
Sales & Marketing

Tailoring experience to your buyers’ expectations

- April 19, 2017
In this interview, Joe gets one-on-one with Mark Rikess, President and Founder of The Rikess Group to get the details on his recent article published in Ward’s Auto entitled, Why...
voicemail
Sales & Marketing

The Power of Voicemail

- April 19, 2017
Are your voicemails generic? Don’t underestimate the importance of voicemail in your arsenal of tools. Show your customers you care with this advice from David Kain.
trade
Sales & Marketing

Tips for: “What do you think my trade is worth?”

- April 17, 2017
  On this week’s edition of Straight Talk, David Lewis discusses how you should respond to the question “what do you think my trade is worth?” and how to avoid making...


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CBT News heads to Washington, D.C., to host Auto Leadership Summit
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Rising gas prices push shoppers toward hybrids and used vehicles
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Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
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How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows


CBT News
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