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Kathi Kruse

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Kathi is an automotive social media marketing expert, blogger, speaker, coach and author. Her passion for the car business spans a 30-year career managing successful dealerships in Southern California. Kathi is the author of “Automotive Social Business – How to Captivate Your Customers, Sell More Cars & Be Generally Remarkable on Social Media.” Her Kruse Control blog is the leading automotive social media blog in the U.S. and Canada. Visit her website at KruseControlinc.com.
reputation

7 Basic Steps to Optimize Your Dealership’s Online Reputation

Are you one of the many dealers, GMs and managers who find it difficult to manage your online reputation? There are literally hundreds of...
Zo Rahimvideo

Cox Automotive’s Zo Rahim Shares His Insight into Retail Automotive Results for March

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Zo Rahim, Manager of Economics and Industry Insights at Cox...
KPAvideo

KPA Launches COVID-19 Resource Center for New Car Dealers

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome Zach Pucillo, Mid-Atlantic District Team Supervisor at KPA. In this segment, Zach...
Shep Hykenvideo

What Dealers Can Do Right Now to Support and Retain Their Customer Base –...

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Shep Hyken, customer experience expert and New York Times best-selling...
sales

What Dealers Can Do Where Sales Aren’t Permitted

At the end of March, the New York State Automobile Dealers Association (NYSADA) announced that dealers could once again sell, as long as they...
emotional intelligence

Leadership: Emotional Intelligence Is Critical Right Now

The world has been turned topsy-turvy for automotive industry business leaders due to COVID-19. As I listen and watch reactions, commentary and observe new...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel