Accessing your source medium

Have you ever looked at the source medium in your Google Analytics and wondered why Direct/None is your largest traffic source? Brian has a solution to provide you with the information you need to access.

Download Brian’s report here: https://bit.ly/Get-PCG-UTM-Report

Tagsmarketing Brian Pasch Google Analytics PCG Companies Automotive Marketing Tip of the Day source medium Tips from the Pros

Dealers must act on GEO now as AI shifts car-buying behavior

Jason Becknell - June 1, 2026

Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...

Sales & Marketing Inside Automotive

Why inventory, service, and sales can’t operate as separate experiences anymore

Reynolds and Reynolds - June 1, 2026

For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...

Sales & Marketing Publishing Partners

Amol Waishampayan, Co-Founder of fullthrottle.ai, DSP

How fullthrottle.ai is improving agency performance with automotive-specific DSPs

Jaelyn Campbell - April 21, 2026

As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...

Driving Solutions Sales & Marketing

F&I leader Evan Walters urges accountability and early deal involvement to drive sales.

The trick top finance performers use to drive up performance

Jason Becknell - April 21, 2026

Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...

Training Camp Sales & Marketing

Accessing your source medium

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Dealers must act on GEO now as AI shifts car-buying behavior