TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales Effectiveness Report
Sales & Marketing

Sales Effectiveness Report, Lead Follow-Up in the Automotive Industry

- April 20, 2017
How good are dealers when it comes to customer lead follow-up?   In a recent study from Conversica, they divided the effectiveness of customer lead follow-up in four categories: promptness, personalization,...
Mark Rikess
Sales & Marketing

Tailoring experience to your buyers’ expectations

- April 19, 2017
In this interview, Joe gets one-on-one with Mark Rikess, President and Founder of The Rikess Group to get the details on his recent article published in Ward’s Auto entitled, Why...
voicemail
Sales & Marketing

The Power of Voicemail

- April 19, 2017
Are your voicemails generic? Don’t underestimate the importance of voicemail in your arsenal of tools. Show your customers you care with this advice from David Kain.
trade
Sales & Marketing

Tips for: “What do you think my trade is worth?”

- April 17, 2017
  On this week’s edition of Straight Talk, David Lewis discusses how you should respond to the question “what do you think my trade is worth?” and how to avoid making...
Sales & Marketing

Is your sales process customer-centric or dealer-centric?

- April 17, 2017
Is your sales process customer-centric or dealer-centric?  Have you built a process that is designed to engage your dealership the way customers want to? Answers to these questions and more...
phone
Sales & Marketing

Break old school phone habits: Creating a successful phone practice

- April 17, 2017
There are two quick facts about your customers and your dealership: Fact #1: Customers are looking for a faster and better customer experience when they buy a car. Fact #2:...
online advertising
Sales & Marketing

Tracking phone traffic from your online advertising

- April 14, 2017
  How well are you tracking your phone traffic from your online advertising?  Brian can help you improve.
customer experience
Sales & Marketing

Crafting an outstanding customer experience at your dealership

- April 12, 2017
  Mike Wittenstein, Managing Partner with Storyminers has been crafting customer experiences for over a decade. Mike explains that “customer experience is everything your brand does for your customers”. In retail...
David Lewis
Sales & Marketing

David Lewis: Use these seven words when closing a deal

- April 11, 2017
  "You have to ask your customer to buy your car." David Lewis tells you how to accomplish this in 7 words on Today's Tip of the Day.
sales people
Sales & Marketing

#1 thing your sales people are not doing

- April 11, 2017
  Joe Girard, the greatest salesperson in the history of auto sales sold more than 13,000 vehicles in 15 years. It was without email, texting or social media, but he did...


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