TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

sales team
Sales & Marketing

3 Strategies for Getting the Most Out of Your Sales Team

- May 15, 2017
If you need help managing your sales staff better, here are three strategies I've used that never fail to boost results. Strategy #1: Proper Investment. In most businesses, the investment in salespeople...
instant income verification
Sales & Marketing

WardsAuto: Instant Income Verification Could Improve Sales Process for Consumers

- May 15, 2017
This year could see U.S. auto sales decline for the first time since the industry emerged from the 2009 recession, meaning automotive lenders and dealers no longer can rely solely...
web design
Sales & Marketing

5 quick fixes for your web design

- May 12, 2017
It’s easy to put content on a webpage—about as simple as writing an email. But the question of how to arrange that content, and the site beneath, in order to...
inventory
Sales & Marketing

Sr. Analyst from WardsAuto on Inventory Levels

- May 12, 2017
  Haig Stoddard, Senior Analyst at WardsAuto addresses high levels of inventory on dealer's lots and what needs to be done to relieve this.
process
Sales & Marketing

Your Process is your “Why Buy”

- May 12, 2017
  Do you make it easy for your customers to transact with you? Do you have a special brand of coffee in your waiting room or give customers the WiFi password in...
customers
Sales & Marketing

Creating a Win-Win Solution for you and your Customers

- May 12, 2017
  Many industry professionals still believe that the best way to sell a car is by concealing information. Hear why Becky believes that complete transparency with your customers is the best...
relationship
Sales & Marketing

Creating a relationship after the sale

- May 11, 2017
  Are you failing to create a relationship with the customers you sell to?  David explains how you can start improving in that area.  
Snapchat
Sales & Marketing

How To Use Snapchat In Your Dealership’s Marketing

- May 11, 2017
Snapchat, in the world of social media, is relatively new.  Social media in the automotive retail world is also a relatively new idea.  As much of a bad rap as...
trust
Sales & Marketing

What is the secret to Dan Cummins Chevrolet’s success?

- May 11, 2017
  The speed in which you answer leads is crucial, but the information your BDC gives customers up front is even more important. In this interview with Josh Mitchell, Business Development...
Frank Lopes
Sales & Marketing

Full-Service Advertising Agencies

- May 10, 2017
  On this week's episode of Auto Marketing Now, Brian speaks with Frank Lopes VP, Forrest & Blake Marketing & Advertising about what full-service advertising agencies can do for auto dealers.


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Bill would force federal audit of automakers’ ties to China

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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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