TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

technicians
Sales & Marketing

How Technicians Can Help Market your Dealership

- May 8, 2017
Marketing at your dealership shouldn't just be limited to your internet department. There are valuable opportunities for outreach in every department even your service bay. Technicians can play a big...
millennials
Sales & Marketing

Engaging With Millennials and Their Parents

- May 8, 2017
  Do you know how to engage with Millennials? More importantly, do you know how to engage with parents of a Millennial?
trust
Sales & Marketing

4 Simple Phrases That Instantly Earn People’s Trust

- May 5, 2017
Project Aristotle is a recent Google study that was undertaken to understand why certain teams in their workplace thrived while others seemed to struggle. After studying hundreds of Google's teams...
female buyers
Sales & Marketing

Understanding the needs of female buyers – The 2017 U.S. Women’s Car Dealer Report

- May 5, 2017
In this interview with Women-drivers.com President Anne Fleming, Joe uncovers interesting facts collected in the 2017 U.S. Women’s Car Dealer Report about the vehicle buying habits of women. Representing 45%...
KPI
Sales & Marketing

View-Through Attribution: The most important KPI you’re probably not using

- May 5, 2017
When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a full working knowledge of exactly which...
digital marketing
Sales & Marketing

Dealer’s need to improve digital marketing execution: Interview with vAuto’s Brian Finklemeyer

- May 4, 2017
During this interview with Brian Finklemeyer, Director of Business Development for vAuto’s Conquest, Jim gets Brian’s take on the current state of the auto industry. Newly released sales numbers only...
sales growth
Sales & Marketing

How GM achieved NA sales growth in Q1

- May 4, 2017
How do you balance the needs and wants of customers versus what Wall Street says your brand should be selling vehicles?  In an interview with CNBC’s Phil Lebeau, GM CFO...
buy now
Sales & Marketing

Car Dealer ‘Buy Now’ Approach Comes at a Cost

- May 4, 2017
Originally posed on WardsAuto.com on May 1, 2017 by Richard Libin Most consumers at some point have experienced the high-pressure sale, the push to “buy now before it’s too late.” While many...
geo-fencing
Sales & Marketing

Geo-Fencing can be an affordable option: An interview with L2T Media

- May 4, 2017
On today’s episode of Kain and Co., David turns to L2T Media’s VP Sales Nicole Gignac to find out how L2T helps dealers and what dealers are currently struggling with...
walk-around video
Sales & Marketing

Help your dealership stand out with walk-around video

- May 3, 2017
 The use of video can be very impactful when it comes to your VDP. Michael Sanders, President of DealerVision.com, explains how DealerVision's products help dealers stand out across the country.


Latest Articles

CBT News heads to Washington, D.C., to host Auto Leadership Summit
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CBT News heads to Washington, D.C., to host Auto Leadership Summit

TrueCar says it will now include mandatory dealer fees in advertised vehicle prices, exceeding FTC standards.
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TrueCar gets ahead of FTC compliance, folds dealer fees into upfront pricing

Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls
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Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls

S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure
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S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure

EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share
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EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share

House bill targeting EV and PHEV owners sparks environmental backlash
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House bill targeting EV and PHEV owners sparks environmental backlash

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery
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Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery

Nissan says dealer-focused strategy
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Nissan says dealer-focused strategy boosted retail market share

Rising gas prices push shoppers toward hybrids and used vehicles
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Rising gas prices push shoppers toward hybrids and used vehicles

Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
Latest Articles 05/19/26

How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows


CBT News
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