How to find the right vendor
When it comes to your inventory, we know not every dealership has a Director of Digital Marketing or a Data Specialist that spends time researching metrics. We do know some...
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
3 questions that will turbocharge your community engagement
“Community engagement” is a buzzword in marketing these days, but what does it really mean? Should your dealership do more of it? If so, how can you use community engagement...
How auditing your sales process can impact sales
Jim Fitzpatrick invites Glenn Pasch, CEO and Partner at PCG Companies, to discuss the recent sales plateau and Glenn gives his advice for finishing the month out where you want...
Impactful ways to tap into the Hispanic market
Hispanics account for more than 20% of the population (ages 10-39). This year, Hispanics will purchase nearly two million new vehicles. How can your dealership tap into this expanding group?...
What Experienced Car Sales People Know About Confidence
Experienced salesperson, this article is not for you. You don’t need it, because you’ve learned how to maintain your confidence level. You know a few things about staying strong.
You Have...
5 (Quick & Easy) Marketing Tactics to Implement at your Dealership
Sometimes you just want some simple ideas to help drum up sales, not an academic thesis on marketing or a lecture on advertising. Here are five simple things you can...
5 Solutions to Close the Deal
Way too many salespeople spend too long selling and too little time closing. These two things—selling and closing—are completely different arts and you need to master both for success. Selling...
Achieving Realistic Social Media Objectives for your Dealership
With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many objectives and strategies that are available...
How offering online service menus benefits your dealership
Joe sat down with Rick Wegley, an Instructor with NCM Associates, about online service menus, improving your digital presence, and how you can differentiate from your competition.
June 2017 Auto Sales Totals
CBT News Anchor Bridget Fitzpatrick reports on sales totals for the month of June 2017 at dealerships around the U.S. The seasonally adjusted, annualized sales rate was 16.51 million.
Major US...
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