TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

sales strategy

How to go from selling 11-12 cars a month to 17-20

- August 8, 2017
The average salesperson sells about 11-12 cars a month. Whether you're hearing that stat for the first time or not, improving that stat is up to you. David Lewis, host...
customer loyalty

Secrets you should share to delight customers and win their loyalty

- August 7, 2017
The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession. When that economic hell broke loose, Marcus Sheridan was seven years into...
marketing

Millennials, Mobile, and Marketing

- August 7, 2017
When it comes to the "Three M's," the auto retail future certainly looks bright for dealerships that utilize and take advantage of: millennials, mobile, and marketing. Zach Klempf, a millennial himself...
customers

Selling the “Extras”: How Auto Dealers Can Guide Consumers to the Features They Need

- August 4, 2017
A Generation of Customizations Since the 1980's, consumers have warmed up to the idea of having products that meet their exact needs and specifications. The days of Henry Ford's belief that:...
marketing

Personalized Messages Hit the Targets

- August 3, 2017
It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest of their life. So instead of...

July 2017 Auto Sales Totals

- August 2, 2017
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of July 2017
subject lines

Subject Lines that Sell Cars

- August 2, 2017
Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should not be the case. It is...
Inventory

The top 3 things you can do with your inventory

- July 31, 2017
"Maximize gross anyway you can." Ever hear that phrase before? Probably not in a long time, but maybe you've heard it recently, especially when it comes to the inventory on...
lead follow up

Three Videos for an Effective Lead Follow Up Process

- July 28, 2017
Here is what's called a conundrum: someone calls your dealership or submits a lead on your dealership's website or a third-party auto shopping website. Then...nothing. The shopper will not “re-engage”...
Facebook

Facebook Messenger for your Dealership

- July 27, 2017
With over 1.94 billion monthly active Facebook users, it has become the most widely used social media across the world. Facebook has many usages that, including the ability to keep...


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