Reinventing your dealership for the used car market

As a dealership, reinventing yourself is not an easy thing to do, but it can be done. In fact, it has been done. For a Volkswagen dealership in Amarillo, Texas, reinvention was a necessity a few years ago. They not only opened their store in the truck-dominated state of Texas, but after the diesel scandal, they had to figure out how to win trust back from shoppers and stay competitive. John Luciano, GM and managing partner with Street Volkswagen, said it took several initiatives to reinvent their image.