Reinventing your dealership for the used car market
As a dealership, reinventing yourself is not an easy thing to do, but it can be done. In fact, it has been done. For a Volkswagen dealership in Amarillo, Texas,...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How to Use Facebook Live in Your Dealership Marketing
Back in the summer of 2015, Facebook rolled out a new feature, called Facebook Live. Facebook Live is a live-streaming application that lets anyone broadcast straight to their Facebook feed,...
How to Leverage Your Personal Network to Generate Sales
We’ve all been there. It’s your first day on the job and the sales manager is asking you who you know that might need a car. You are eager to...
How to get the positive online reviews you want
Online reviews can be a blessing and a curse. Positive reviews are important for several reasons, including retention purposes. However, there are some people who don't believe that reviews add...
Simplifying the Car Buying Process
Old habits die hard, but it seems as if in auto retail it's a slow death. Some dealerships still practice certain processes that aren't needed anymore in the car-buying experience...
How Online Car Retailers are Changing the Sales Process
They understand their customer, and it’s resonating. Some dealerships have acknowledged that growth comes through evolution, and embrace what the industry’s statistics are saying. 43 percent of car shoppers view...
Ditch the reactive culture. Proactive achieves results.
Dealerships nationwide have been considering shifting from a traditional open floor within their dealership to a more proactive, managed culture that is appointment driven. But why? Well, most of them...
Creating a Connected Experience for Website Visitors
Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services they use: web analytics, their CRM,...
Best Practices for Your Next AdWords Campaign
As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are simply a form of advertising for...
Taking a Tip from Tesla – Build Hype and Take Deposits with Limited Releases
On July 28th, the first 30 customers received delivery of their Tesla Model 3. It’s a model of success for the beleaguered electric car company, and one from which the...
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