TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

digital spend
Sales & Marketing

Making the Most of Your Digital Spend – Interview with David Schoonover

- June 26, 2017
CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital spend, and third-party lead providers.
email marketing
Sales & Marketing

Best Practices for Great Email Marketing

- June 23, 2017
Sales can be an easy job to do, but it is very difficult to learn. It’s not physically demanding and there are no real barriers to entry. Unlike other careers,...
salespeople
Sales & Marketing

5 things that top salespeople do on a daily basis

- June 23, 2017
For the past 15 years I've worked in and with sales teams and it seems every team is the same... A mix of 3 groups of people is always evident. Group 1 -...
online customers
Sales & Marketing

How to Connect with Online Customers

- June 23, 2017
CBT's Jim Fitzpatrick sits down with Aaron Krane, CEO/Founder of Drive Motors, to talk about how his company helps dealers connect with online customers as well as his article for...
used car
Sales & Marketing

What Consumers Look For in a New (or Used) Car

- June 22, 2017
What matters most to car buyers? Comprehensive safety features? Low maintenance costs? Reliability? The answer, it turns out, depends on one on major variable: Are they looking for a new car...
social media
Sales & Marketing

Is your social media safe from hackers?

- June 22, 2017
Erik Nachbahr, President and CEO of Helion Automotive Technologies, joins Joe Gumm to talk about how hackers have moved from email phishing to clever social media tactics and what you...
marketing
Sales & Marketing

Marketing Without 5-Year Forecasts Key to Success and Growth

- June 21, 2017
Vince Sheehy, president and CEO of Sheehy Auto Stores, isn't a big fan of long-term planning. Instead, Sheehy, who oversees 24 stores with annual sales of more than $1 billion,...
regulations
Sales & Marketing

How do regulations benefit customers?

- June 21, 2017
Joe sits down with Steve Roenneau, VP of Compliance for EFG Companies, to discuss simplifying the sales process for customers, industry regulations, and F&I Manager training.
routines
Sales & Marketing

Routines for Your Team

- June 20, 2017
The most successful people have routines they perform on a daily basis.  Glenn explains why this same mindset will work for your dealership team.
customer retention
Sales & Marketing

WardsAuto: Customer Retention Comes in Different F&I Packages at Dealerships

- June 20, 2017
Tire-related protection plans – some of them offered for free – can keep customers coming back to dealerships. “The National Automobile Dealers Assn. shows that every time a customer walks in...


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CBT News heads to Washington, D.C., to host Auto Leadership Summit
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Rising gas prices push shoppers toward hybrids and used vehicles
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Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
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How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows


CBT News
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