Impactful ways to tap into the Hispanic market
Hispanics account for more than 20% of the population (ages 10-39). This year, Hispanics will purchase nearly two million new vehicles. How can your dealership tap into this expanding group?...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
What Experienced Car Sales People Know About Confidence
Experienced salesperson, this article is not for you. You don’t need it, because you’ve learned how to maintain your confidence level. You know a few things about staying strong.
You Have...
5 (Quick & Easy) Marketing Tactics to Implement at your Dealership
Sometimes you just want some simple ideas to help drum up sales, not an academic thesis on marketing or a lecture on advertising. Here are five simple things you can...
5 Solutions to Close the Deal
Way too many salespeople spend too long selling and too little time closing. These two things—selling and closing—are completely different arts and you need to master both for success. Selling...
Achieving Realistic Social Media Objectives for your Dealership
With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many objectives and strategies that are available...
How offering online service menus benefits your dealership
Joe sat down with Rick Wegley, an Instructor with NCM Associates, about online service menus, improving your digital presence, and how you can differentiate from your competition.
June 2017 Auto Sales Totals
CBT News Anchor Bridget Fitzpatrick reports on sales totals for the month of June 2017 at dealerships around the U.S. The seasonally adjusted, annualized sales rate was 16.51 million.
Major US...
How certain words impact your bottom line
When it comes to sales, the right words make a huge difference before, during, or after the car buying process. Some might not know which words belong where, when to...
Are you where customers are online?
Joe talks to Andy MacLeay, Director of Digital Marketing for Dealer.com, about why summer is the best time to sell, online marketing, key consumer trends.
Digital Retailing at Carmax
Officials with CarMax Auto Finance, a subsidiary of CarMax Inc., said a focus on its online prequalification portal drove a 7% gain in first-quarter originations from a year ago.
The portal...
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