TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

retention
Sales & Marketing

Driving Customer Retention to Your Dealership

- September 4, 2017
Customer loyalty does not necessarily translate into repeat business for your auto dealership. OEMs and dealers spend millions of dollars seeking to convert consumers to loyal customers of their brands....
VDP
Sales & Marketing

Optimizing your VDPs for the mobile screen

- September 1, 2017
Today’s consumer is increasingly reliant on the internet to accomplish everyday tasks. And the car shopping process is certainly on that list. But the days of browsing on desktops -...
Sales & Marketing

August 2017 Auto Sales Totals

- September 1, 2017
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of August 2017 at dealerships around the U.S.   The seasonally adjusted, annualized sales rate for August was...
attribution
Sales & Marketing

Attribution in the Automotive Dealership Industry

- August 30, 2017
There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in order to secure the sale when...
customers
Sales & Marketing

Customers Want to Buy, So SELL!

- August 30, 2017
Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s buying experience? In Ernest Hemingway’s 1926 novel,...
phones
Sales & Marketing

Why phones & emails are still relevant for success

- August 30, 2017
Depending on who you talk to, there are two processes dealership salespeople have when it comes to communication: phone calls and emails. Some are actually good at both because they're...
Labor day car sale
Sales & Marketing

Digital Marketing Strategies for Labor Day Weekend at Your Dealership

- August 30, 2017
Happy Labor Day! Your dealership has the opportunity to drive major business this upcoming holiday weekend, and while it’s always in your best interest to plan your digital marketing campaigns...
customers
Sales & Marketing

7 Ways to Leverage Existing Customers for More Sales

- August 28, 2017
Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase the sales of their dealerships, so...
dog-friendly
Sales & Marketing

Why A Dog-Friendly Dealership Design Is Moneywise

- August 25, 2017
Saturday is National Dog Day. You might wonder how that makes any sort of difference to your dealership, especially if you aren’t a dog owner yourself. But, according to the...
loyalty
Sales & Marketing

Cutting Edge Dealership Loyalty Programs

- August 22, 2017
In car sales, J.D. Power’s 2016 New Autoshopper Study shows that more than 90 percent of car shoppers visit online sources when searching for a new car. A dealer’s successful...


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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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