Facebook Lead Ads 101 for Your Dealership
Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a few clicks into a worksheet that...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How AutoCenters Dealer Group Uses Deep Linking to Clear Their Lots
Getting views on your inventory is the objective of digital marketing. It's even better if those views turn into foot traffic for your dealership. However, sometimes vendors are needed to...
Ten TED Talks to give you an edge with customers and employees
When you think of TED talks, maybe you think of artists and scientists sharing the latest research on things like artificial intelligence, climate change, or quantum physics. But also, TED...
What is Your Dealership’s SEO Weight?
SEO is a big part of online success even for the automotive world. It is your ticket to getting a favorable ranking from search engines and making it easier for...
Time to Take Google Analytics Seriously
I estimate that nine out of 10 auto dealers do not have Google Analytics properly configured to capture valuable online marketing data. As a result, dealers do not have access...
Crafting a Custom Brand Experience at your Dealership
You can learn what you need to know about customer loyalty from a man named Ernesto.
He’s not a best-selling author or an Ivy League professor.
He’s a waiter at...
Marketing Inspiration from Amazon
A sales manager once told me that if I wanted inspiration, then I should copy a salesperson who is successful. That advice still makes sense.
Successful dealers are always looking...
How to find the right vendor
When it comes to your inventory, we know not every dealership has a Director of Digital Marketing or a Data Specialist that spends time researching metrics. We do know some...
3 questions that will turbocharge your community engagement
“Community engagement” is a buzzword in marketing these days, but what does it really mean? Should your dealership do more of it? If so, how can you use community engagement...
How auditing your sales process can impact sales
Jim Fitzpatrick invites Glenn Pasch, CEO and Partner at PCG Companies, to discuss the recent sales plateau and Glenn gives his advice for finishing the month out where you want...
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