How certain words impact your bottom line
When it comes to sales, the right words make a huge difference before, during, or after the car buying process. Some might not know which words belong where, when to...
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Are you where customers are online?
Joe talks to Andy MacLeay, Director of Digital Marketing for Dealer.com, about why summer is the best time to sell, online marketing, key consumer trends.
Digital Retailing at Carmax
Officials with CarMax Auto Finance, a subsidiary of CarMax Inc., said a focus on its online prequalification portal drove a 7% gain in first-quarter originations from a year ago.
The portal...
Mark Tewart on making the most out of July 4th sales weekend
Today marks the beginning of 4th of July weekend, one of the busiest times for consumers to walk your lot. You've spent a tremendous amount of money and time to...
How to Take a Vacation and Still Hit your Monthly Sales Target
Salespeople are known to fear the loss of momentum that will come from taking a break. Frozen pipelines and missed sales targets are the things that nightmares are made of...
Steve Finlay: Why customers like and want your inventory
Jim Fitzpatrick sits down with Steve Finlay, Senior Editor at WardsAuto, to discuss his article Potential Lean Car Dealer Stocks Defy Customer Wants, making customers happy, and the future of...
5 Ways to Connect with Hot Leads
Originally published in the June edition of Car Biz Magazine.
How effective have your “speed traps” been in stabilizing phone management at your dealership?
Let me clarify, have you attempted to set...
Are you ready for digital changes in auto? Consumers Are.
Joe Gumm sits down with Sharon Kitzman, GM and Vice President of Dealertrack DMS, to discuss the ongoing digital changes in the auto industry as well as how you can...
Are customer nights beneficial?
To have a true customer buying experience, some dealerships believe if everyone was happy during the process, it was a win-win. Other dealerships think that if they received a positive...
Turn Down-Time Into A Digital Savvy Sales Team (Part 2 – Video Strategy)
It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them a whiteboard calendar, some markers, and...
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