TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

electronic pricing

Pros And Cons Of Electronic Pricing Hang Tags

- April 20, 2018
Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership? Often it means hiring someone almost...
Facebook

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

- April 18, 2018
There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S....
voice search

Voice Search Engine Optimization for The Automotive Industry

- April 17, 2018
As the way of the Internet and technology, companies need to continually update their services to best suit the needs of their customers. As the Internet blossomed, companies had to...
tire store

Top of Mind Selling Prevents the Lost Sale

- April 17, 2018
Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are something they do not think about...
fleet sales

How Fleet Sales Affect Residual Values

- April 16, 2018
Fleet Sales is often a dirty word in the auto industry. This can be true on the manufacturer side as well as the dealer side. Fleet sales are generally stable...
reviews

How To Ask For GREAT Reviews

- April 13, 2018
The car buying experience is not quite the same as checking into a hotel or dining at a restaurant. It’s not something that you just think of one night and...
digital marketing

Automotive Digital Marketing – A Comprehensive Guide

- April 10, 2018
Today’s digitally connected, always on the go, and modern consumers, are the current auto shoppers. So, in order for automotive dealerships to target these modern consumers, they have to become...
social responsibility

Social Responsibility and What Groups Do It Well

- April 6, 2018
In today’s evolving global marketplace, companies throughout the automotive industry are seeking proactive solutions to social problems in an effort to add purpose and value to their brand. Connecting long-term...
traditional advertising

Why Traditional Advertising Efforts Are Not Dead

- March 29, 2018
Dealership owners are constantly in a limbo trying to decide which advertising means and methods will get them the highest results. Some find that traditional media is the best way...
rapport

5 Ways to Build Rapport Over the Phone

- March 28, 2018
Smart dealers constantly look to improve show rates and closing percentages -- website redesigns, huge direct mail campaigns, big gorillas on the roof and a whole lot more. One secret...


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