TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Subscription Service
Sales & Marketing

Looking to Start a Subscription Service at Your Dealership? Here’s One Solution.

- June 29, 2018
There is a lot of talk about subscription services in the auto industry these days. Dealers and consumers are finding themselves asking how the vehicle subscription process works and what...
f&i process
Sales & Marketing

Enhancing the Customer Experience: Five Ways to Speed Up the F&I Process

- June 28, 2018
According to a 2016 Car Buyer Experience Survey, buyers were least satisfied with the long purchasing process. Interactions with the F&I department came in second. On average customers spent three...
sales
Sales & Marketing

Are You A Bad Salesperson?

- June 28, 2018
It’s usually easy to tell who’s a great salesperson in a dealership. They’re the one with the employee of the month awards, track records and reoccurring bonuses. One would imagine it...
car buying
Sales & Marketing

Four Tips for Competing Against Services like Carvana

- June 27, 2018
The concepts of flexibility, instant gratification, and convenience have crept into every facet of our lives as consumers. We can buy anything online thanks to services like Amazon, Walmart, and...
Car Salesman
Sales & Marketing

Is ‘Car Salesman’ Still a Dirty Word?

- June 27, 2018
Tweed jackets with elbow patches, slicked-back hair, a plump mustachioed man with a suave demeanor. It’s the image that comes up when you think of salespeople from decades ago. Today’s...
family members
Sales & Marketing

Battle-Proven Strategies to Keep the Peace – And Sell Cars!

- June 26, 2018
Every dealership manager spends time, effort, and energy training team members and the effort benefits both parties with increased sales and profits.  Pretty straightforward, yes? What happens when the manager...
Sales
Sales & Marketing

What You Need to Know About Out-Of-State Titles and Registration – Jay Nieman, Dealertrack

- June 25, 2018
Does your dealership sit on the border of another state? Or are you marketing to states other than your own? If so, are you prepared to handle the title and...
millennials
Sales & Marketing

The ABCs of Selling to Millennials

- June 22, 2018
Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that when it comes to buying a...
Joseph Michelli
Sales & Marketing

Does Your Dealership Experience Meet Your Customer’s Expectations? – Joseph Michelli, NYTimes Best Selling Author

- June 22, 2018
Our guest today on the CBT Automotive Network is an expert when it comes to instilling the knowledge and power your business, managers, and employees need in order to deliver...
content
Sales & Marketing

The Best Ways to Drive Traffic And Get People Talking About Your Dealership

- June 19, 2018
Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have a small team, have limited financial...


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CBT News
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