Is Your Dealership Website Truly User-Friendly?
Whether they use it to look up your address or scour it to compare you to your competition, your website is the most public face of your dealership today. Websites...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Free Marketing Resources for Dealers
Whether you are categorized as a large or small dealership, a price of free always sounds good. It looks even better when you can take that price and apply it...
Rethinking The Automobile Selling Process
The auto industry has made some big changes in the way a vehicle is advertised and sold. The consumer has so much available to them by way of technology before...
When Little Complaints Become Big Problems
The vast majority of dissatisfied customers who threaten to call an attorney never do. For the few who follow through, the results can be devastating. While it’s true that many...
The Importance of Your Dealership’s Online Reputation – Chris Snellgrove
Jim Fitzpatrick sits down with Chris Snellgrove with Digital Media Nation to talk about reputation management, the customer experience, and marketing on CBT News.
Chris discusses the importance of monetizing your...
Using Mystery Shopping Alongside Advanced Technology
In today’s fast-paced business world, it could be difficult to gauge the success of your sales employees and the satisfaction of your customers. CBT News had the opportunity to talk...
Terrance “BowTie” Campbell Gets Creative On Social Media to Attract Buyers
Every dealership puts their own spin on how they target their next buyer through the dealerships social media accounts. Some dealerships even allow their employees creative freedom, within company policy,...
How to Leverage Organic and Paid Content on Social Media
There is no slowing down for Facebook and Instagram.
By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S....
Pros and Cons of Video Testimonials
Customer reviews are more important than ever in this age of digital marketing. Most of your clients will have researched your dealership before stepping through the doors. Of those potential...
Customer Experience Must-Haves in the Car Buying Process
Jim Fitzpatrick of CBT News sits down with Chris Snellgrove, President of Digital Media Nation, to talk about what businesses and dealerships can do to provide their customers with better...
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