TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales
Sales & Marketing

What You Need to Know About Out-Of-State Titles and Registration – Jay Nieman, Dealertrack

- June 25, 2018
Does your dealership sit on the border of another state? Or are you marketing to states other than your own? If so, are you prepared to handle the title and...
millennials
Sales & Marketing

The ABCs of Selling to Millennials

- June 22, 2018
Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that when it comes to buying a...
Joseph Michelli
Sales & Marketing

Does Your Dealership Experience Meet Your Customer’s Expectations? – Joseph Michelli, NYTimes Best Selling Author

- June 22, 2018
Our guest today on the CBT Automotive Network is an expert when it comes to instilling the knowledge and power your business, managers, and employees need in order to deliver...
content
Sales & Marketing

The Best Ways to Drive Traffic And Get People Talking About Your Dealership

- June 19, 2018
Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have a small team, have limited financial...
Sales & Marketing

Don’t Change Who You Are Because of One Person | Gary Vaynerchuk

- June 18, 2018
Don't overvalue the other person's POV... You should never be putting one person's opinion on a pedestal - go to the market instead and find out what the world thinks. Source: https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw Gary...
customers
Sales & Marketing

Do You Know Your Most Profitable Customers?

- June 15, 2018
Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most profitable customers (MPCs). Meanwhile, the bottom...
Market-Based Strategies
Sales & Marketing

Applying Successful Market-Based Strategies For Profitable Returns on New and Used Cars

- June 15, 2018
Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief Operating Officer of the Del Grande...
customers
Sales & Marketing

Proven Techniques To Keep Customers For Life

- June 12, 2018
Regardless of what industry you’re in, losing customers is not pleasant as a business owner. It’s even worse if you lose those customers to a rival. In the longer run,...
buyers
Sales & Marketing

How to Handle Different Types of Buyers

- June 8, 2018
Just as there are different personality types, buyers can also be categorized into different buyer types as well. Some buyers love to negotiate, others hate anything that could resemble confrontation....
lost customers
Sales & Marketing

Best Ways To Re-Engage With Lost Customers Using Modern Methods

- June 6, 2018
Consumers want to shop for an automobile in the same way they shop for other items online. Online advertisements encourage consumers to make purchases even before they are certain of...


Latest Articles
Latest Articles 04/04/26

Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.