How Transaction Time Can Help Make or Break A Purchase – David Kain
What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to abide by? According to David Kain,...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Wake-Up Call: These Women Want Cars – and Have Money!
Selling to older women. Is there a different dynamic? What are they buying? How do they shop?
According to ImmersionActive.com the peak age of vehicle buyers shifted upward from 35-to-44 to...
Using Customer Experience to Shied Your Dealership from Disruption
When you think of businesses with outstanding customer service, it’s highly probable that Chick-fil-a comes to mind. The Food Chain has set themselves apart from their competitors by providing a...
Six Ways to Use the Test Drive to Secure a Sale
So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process. It is the first time that...
8 Customer Service Experiences That Could Improve Dealership Sales
Contrary to popular belief, even in these modern time, many individuals still want to purchase their vehicles in the showroom. According to a recent Autotrader study, 84 percent of car...
Diversifying Your Online Marketing Efforts
When marketing your products online for your automobile dealership, it is best not to put your trust into one product too much. Planning your online marketing strategies is going to...
How to Instantly Build Customer Rapport
You only get one shot at making a first impression, and when it comes to sales that impression should be one of trustworthiness. Unfortunately, many customers walk into dealerships already...
What to Do When Customers Make a Scene
It’s impossible to predict customers' behavior. While we’d like to assume the people who enter our dealerships are on their best behavior and will conduct business civilly, there will be...
Do You Want A Quick Fix — Or Do you Want to Fix It?
When I was looking to improve my golf game (I could hack my way around the course but it was ugly) my coach asked me what my end goal was....
How Your Customer Experience Directly Effects Your Bottom-Line – Mike Wittenstein, StoryMiners
Mike Wittenstein, Owner of StoryMiners, a customer experience design agency, joins us in the CBT Automotive studio to talk about the importance of customer experience and how it is directly...
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