TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

qualified buyer
Sales & Marketing

Assumptive Selling: Treat Every Up as a Qualified Buyer – Steve Stauning

- October 10, 2018
Every dealer wants to see their sales improve without having to spend more money on generating new leads, and that means making the most of every customer experience that comes...
branding
Sales & Marketing

5 Reasons Why You Should Focus on Branding Your Dealership

- October 4, 2018
A common misconception is that branding revolves around a slogan or a logo. Though these might be key elements of the process, it does go further. Branding involves every single...
CRM
Sales & Marketing

Are You Using CRM to Its Highest Potential?

- October 3, 2018
Most dealers view their CRM as a technology solution that’s designed to improve processes or as a way to communicate with customers. While this is correct, your CRM is a...
contact at once
Sales & Marketing

Contact At Once! Expands Its Platform to Support Apple Business Chat

- October 2, 2018
In this segment of CBT News, Jim Fitzpatrick sits down with Wesley Miller, Director of dealership sales and Therese Aleman, Senior Director of marketing at Contact At Once!, a leading customer engagement,...
generation z
Sales & Marketing

How Your Dealership Can Prepare for Generation Z Car Buyers

- October 1, 2018
Preparing for millennials has been the focus of most companies out there, and with good reason. These individuals are 30 percent of the population, and by 2020 they are projected...
investment
Sales & Marketing

Why the Age-Based Pricing Model is an Outdated Investment Tool

- October 1, 2018
In a recent news article, Cox Automotive SVP Dale Pollak shared a sneak peak of what he promises to be better metrics for determining the price of used-vehicles. Pollack claims...
incentives
Sales & Marketing

Boost Your Dealership Visibility With Incentives and Freebies

- September 28, 2018
In 1887, the Coca-Cola Company sent out coupons for one free drink to thousands of Americans. The result? Over 8 million free drinks were doled out, the majority of them...
teamwork
Sales & Marketing

How to Strengthen the Teamwork Between Service Advisors

- September 28, 2018
Success in your service department relies heavily on teamwork. No single member of the team can perform all of the tasks necessary for a successful customer experience. There are too...
green peas
Sales & Marketing

I Wish They Could Stay Green Peas Forever!

- September 27, 2018
Salespeople… ahh, they grow up so fast, don’t they? One day they’re young, wide-eyed Green Peas treating every Up like a qualified buyer, selling sixteen out of the gate and hanging...
winter
Sales & Marketing

Winter Is Coming, What Is your Dealership Offering?

- September 27, 2018
Though it might still feel like summer where you live, winter is indeed on its way. With it comes all kinds of challenges for car owners. The proactive dealership is...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Legal battles reshape car sales
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CBT News
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