TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

marketing

Marketing For Your Dealerships End Of The Year Sales

- December 19, 2018
Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods. It seems almost like without any...
Paul J. Daly

Progressive Branding Strategies For Your Dealership – Paul J. Daly, Congruent Story

- December 17, 2018
Today we speak with Paul J. Daly, founder, and CEO of both Image Auto and Congruent out of Syracuse, New York. VIDEO TRANSCRIPT: From our studios in Atlanta, this is Car Biz Today...
newscast

What are Today’s Car Buyers Looking for in Their New Vehicles?

- December 17, 2018
The days of customers only having a preference for color, make, and model are long gone.Today, car buyers can customize vehicles in a variety of ways, especially when it comes...
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

- December 14, 2018
With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing efforts to your digital marketing plan,...
design

What Your Building Design Says About Your Dealership – Nicholas Berndt, AMSI

- December 13, 2018
The design and layout of your dealership is more important than you might think. It should facilitate exceptional customer service and efficiency, from the showroom to the service department. Remember,...
social media

Four Tips for Optimizing End-of-Year Marketing

- December 12, 2018
It is hard to believe that December is again on the horizon. The holiday and the end-of-year rush is in full swing, and consumers all across the country are in...
perfect data

Preparing for 2019: Remember, It’s the Boring Stuff that Sells Cars

- December 11, 2018
As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you...
video sitemap

Boost Website Rankings with a Video Sitemap

- December 10, 2018
If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value. Google and other search engines are always trying to provide users with...
Art Sobczak

Sales Call 101: How to Sell Successfully Over the Phone – Art Sobczak, Business by Phone Inc.

- December 6, 2018
Practicing cold calling in your BDC is challenging but it can also generate an abundance of leads for your dealership's sales department. Our guest today is here to discuss the art...
BDC

Revitalize Your BDC in 2019 with These Proven Techniques – David Kain, Kain Automotive

- December 5, 2018
As 2018 quickly comes to a close, dealers’ sights are now set on finishing out the year strong and setting up solid expectations for 2019. If you’re brainstorming new standards...


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