How Your Dealership Can Tap into the Growing Hispanic Market – Tony Zelaya
According to Dealer Marketing Magazine auto purchases by Hispanic buyers are on track to double from 2010 to 2020, growing at a pace of 116%, and Hispanics will buy nearly...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
5 reasons Why Car Shoppers Prefer Dealerships Over Carvana
Car vending machines sound like the stuff of science fiction specials, however, with the advent of Carvana, that reality is here. On the surface, Carvana indeed does look like the...
The Importance of Investing in Your Salespeople – David Lewis
CBT Automotive welcomes back David Lewis, Trainer and CEO of David Lewis & Associates. In this segment Jim and David discuss how the habits of the modern-day car shopper has changed and...
9 Ways To Speed Up Your Customers Transaction Time
A faster transaction line means more sales in shorter periods of time – it’s simple math. As we approach some of the biggest holidays of the year, it’s important to...
The Top Communication Traits That Every Leader Should Possess
Take a moment to think of a supervisor, manager, or any other person you have interacted with that was in a leadership position who inspired or motivated you. What was...
How to Take Advantage of the Peak Season Sales
Like most sectors, the automotive industry has its cycles. Generally, those selling cars can expect slumps in the winter and summer, with things picking back up in spring and fall.
We’re...
Why Should Your Dealership Invest In An Ad Agency?
Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success of your company. Dealerships are no...
Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere, AskPatty.com
In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According to a Nielsen Global online survey,...
Dealers Growing Market Share: What Really Separates Them from the Rest?
With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as with every year, these gatherings will...
The Importance of Showing Customers All The New Car Features
Though it might be one of the most poorly performed and neglected parts of the vehicle sales process, performing a good vehicle walk-around is a vital step. This step allows...
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