Struggles of a Marketing Manager
“What is the role of a marketing manager?”
This question came up at a recent training event for 20 newer marketing managers. Their experience ranged from just being hired to being...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
CarvanaACCESS: Carvana Yet Again Aiming to Revolutionize Car Sales
It is no surprise that Carvana has been working to revolutionize auto sales since its foundation in 2013, from its vending machine car sales to its next-day delivery car sales....
Pre-Pandemic Auto Production to Resume by Month End
Demand for new cars has been stronger than expected after the coronavirus pandemic, according to Wards Intelligence data. The deep V-shaped recovery is trending to nearly resume normal sales figures...
Effortlessly Improve Your Calls-to-Action (CTAs)
Calls-to-Action, or CTAs, are prompts sprinkled throughout service and marketing materials. Typically written in imperative verb form, CTAs lead customers along specific routes by urging them to take desired actions....
How Dealerships Can Come out of the COVID-19 Scare Stronger Than Before
The globe is facing an unprecedented challenge, and in many ways, auto dealerships are in the front lines. Despite the growing popularity of online car buying, 95% of vehicles are...
J.D. Power’s Larry Dixon Examines Used-Car Market Performance as We Near the End of Q2
On today’s show, we’re pleased to welcome back Larry Dixon, Senior Director of Valuation Services at J.D. Power, who was recently featured in the WardsAuto article, “Car Dealers Stop ‘Freaking...
What Buying and Selling in the Wholesale Space Looks Like Today – Zach Hallowell, Manheim Digital
On today’s show, we’re pleased to welcome back Zach Hallowell, Vice President of Manheim Digital. In this segment, Jim and Zach discuss the buy-side of digital wholesale, and how Manheim...
Ford Offers Work-from-Home Extension: What it Might Mean
The year 2020 has undeniably been a strange one and we have definitely learned how working from home impacts people, businesses, and communications. On Wednesday, Ford Motor Co. announced that...
Fewer Miles Driven in Past Few Months, and How It Could Affect Sales
If you had the occasion to drive anywhere during the March, April, or May this spring, it would’ve been a remarkable difference in traffic volume compared to pre-pandemic traffic. The...
How Autotrader is Encouraging Consumers to Buy Online – Greta Crowley, VP of Marketing
On today’s show, we’re very pleased to welcome Greta Crowley, Vice President of Marketing for Autotrader. In this segment, Greta and Jim tackle Autotrader's recently launched, new national TV campaign,...
Latest Articles
