TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

digital car sales
Sales & Marketing

How Digital Car Sales May Drive the Industry in Second Half of 2020

- July 28, 2020
Six trends have been identified in a Cars.com press release that indicate digital auto sales are going to play a significant role. As the pandemic recovery effort continues to play...
Mark Tewart
Sales & Marketing

Evaluate Your Sales Training, Is it Up to Par? – Mark Tewart

- July 28, 2020
Consistent training for your sales staff is crucial to winning every customer that comes into the showroom. However, dealers often say that they don't have the time or man-power to...
pandemic
Sales & Marketing

How Shoppers Can Safely Try and Buy During the Pandemic Fight

- July 27, 2020
The auto industry has been surging toward pre-pandemic sales levels since the economy began reopening in May. The number of coronavirus cases continues to climb, though, with some states tightening...
auctions
Sales & Marketing

Manheim’s Alan Lang Discusses The Benefits of Virtual Auctions

- July 27, 2020
  Like many other businesses, COVID-19 disrupted Manheim operations in a huge way. Moving to an all-simulcast, digital, environment presented many logistical challenges for customers and staff. As things in the...
Facebook pages
Sales & Marketing

Are Personally-Branded Facebook Pages Bad for Dealers?

- July 24, 2020
Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople. One thing that can complicate this inevitable revolving door...
Gubagoo
Sales & Marketing

Gubagoo CEO Brad Title on Providing a Guided Digital Retailing Experience

- July 24, 2020
  If the COVID-19 pandemic has taught the automotive industry one thing, it's that digital retailing is coming alive in new and innovative ways. Many dealers are revamping the digital systems...
NIADA
Sales & Marketing

NIADA’s President Steve Jordan Delivers Positive Updates for the Used Vehicle Market

- July 23, 2020
On today’s featured CBT News interview we’re very pleased to welcome Steve Jordan, President and CEO of The National Independent Automobile Dealers Association (NIADA) to discuss the used vehicle market. NIADA,...
websites
Sales & Marketing

J.D. Power Finds Carmaker Websites Perform Well – Why that Affects a Dealer

- July 23, 2020
A recent report from global consumer insights leader J.D. Power has identified high overall satisfaction among car shoppers when utilizing car manufacturer websites. Of the 13,451 shoppers surveyed in April...
Rob Sight Ford
Sales & Marketing

How Rob Sight Ford is Working Through Challenging Market Conditions

- July 20, 2020
The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing played a big role in their...
Subaru
Sales & Marketing

Subaru Tops J.D. Power Automotive Brand Loyalty Study Again

- July 17, 2020
For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or...


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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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